SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Base is rebuilding America's power infrastructure through distributed battery networks. The Growth team is seeking a CRM Lead to own the customer lifecycle engine—turning leads into members through segmentation, automation, and high-converting content.
You will own the CRM platform end-to-end: designing and optimizing multi-step lifecycle journeys across email, SMS, and in-app channels tailored to different audience segments. You'll build workflows, automations, lead scoring, and segmentation logic; create reporting dashboards to track lifecycle KPIs; and continuously test and optimize sends, triggers, and audience targeting to improve engagement and conversion. You'll also troubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics).
Beyond the platform, you'll translate complex energy concepts into simple, consumer-friendly language and write content across the funnel: email and SMS sequences, landing pages, onboarding flows, newsletters, and paid/organic creative. You'll define Base's voice and implement messaging consistently across web, email, SMS, social, and other brand touchpoints, collaborating closely with design, operations, and sales teams.
Base operates as a lean, high-ownership team with clear accountability and a strong bias toward action. The role is in-person in Austin and may expand based on business needs. The company emphasizes first-principles thinking, rapid iteration, direct feedback, and ownership of results.
REQUIREMENTS:
- 3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies
- Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRM platforms (workflows, automations, integrations, reporting)
- Technical comfort with CRM configuration combined with strong writing and copywriting ability
- Proven ability to create organic content strategies that grow audience and engagement
- Strong organizational and project management skills to coordinate across multiple stakeholders
- Data-driven approach to measuring and improving performance
