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Eucalyptus (part of Hims & Hers) is a leading consumer healthcare platform operating across the US, Australia, UK, Germany, Japan, Spain and Canada. The company delivers personalized, high-quality care through a team of prescribers, nurses, health coaches, pharmacists and dietitians, focusing on preventative health, weight management, and women's and men's health conditions.
You will join the Creator Partnerships team as a key operational and strategic contributor. Creator activity is a core growth lever for Hers and Juniper—not just a PR objective—with much of creator content running as paid partnership ads. Your work directly impacts campaign performance and revenue.
Key Responsibilities:
Creator Discovery & Ideas: Monitor creator culture and trends across TikTok, Instagram and emerging platforms. Identify partnership opportunities from established creators to rising voices in niche wellness communities. Contribute ideas to briefs, campaigns and creative concepts. Share insights on what resonates with audiences.
Creator Communication & Outreach: Manage day-to-day creator communications, building strong relationships. Draft outreach messages to creators and talent managers. Escalate issues as needed and see communications through to resolution.
Onboarding & Contracting: Onboard new creators including contracts, account setup and delivery coordination. Build and send contracts from templates. Track monthly renewals.
Brief Development & Creative Support: Develop creator briefs from approved concepts. Research trends and creative inspiration to support concept development.
Campaign Operations: Maintain creator CMS and campaign schedules. Coordinate requests from other teams (shoots, UGC, testimonials). Support content production pipeline as needed.
Community & Events: Monitor comments and engagement on creator campaigns, sharing performance insights. Support planning of creator events and PR activity.
Requirements:
- 1–2 years in influencer marketing, creator partnerships, talent management, social media or marketing coordinator role
- Exposure to paid social is a plus
- Genuine passion for influencer marketing and creator culture
- Interest in proactive health and wellness communities
- Ability to spot trends, creators and formats early
- Detail-minded with pride in accuracy
- Proactive ownership and follow-through
- Strong organizational skills managing multiple creators and deadlines
- Clear, friendly communication
- Comfortable working in regulated healthcare environment
- Familiarity with CreatorIQ, Juro, Notion or Motion is a bonus
