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Salary: USD 163,000 - 225,000 / annual
Kikoff is a profitable, pre-IPO fintech company on a mission to empower financial security at scale. With record revenue growth in 2025 and a unicorn valuation, the company has built a suite of products helping millions build credit, access liquidity, and save money.
The Creative Director, Video & Design role leads the video and visual design teams to shape Kikoff's creative direction. You will drive exceptional creative judgment and performance advertising effectiveness across TV, paid social, and other marketing channels, making brands more recognizable and driving efficient customer acquisition.
Key responsibilities include:
- Lead creative direction for evergreen performance advertising across video and visual design, translating consumer needs and product benefits into compelling creative that drives acquisition and conversion.
- Partner with Brand leadership to define and evolve Kikoff's visual identity, translating brand strategy into a distinctive, practical system of design, imagery, and motion.
- Oversee creative across multiple brands and products, ensuring each has distinct expression while maintaining portfolio connections.
- Manage and coach internal video and visual design teams, developing creative judgment and supporting growth through clear expectations, feedback, and delegation.
- Set creative standards across internal teams, freelance resources, and editing agencies, aligning priorities and capacity with business needs.
- Give specific, strategic feedback that strengthens both ideas and execution, connecting messaging, design, and storytelling choices to audience, consumer benefit, and desired action.
- Guide design across paid social, digital marketing, and brand touchpoints, strengthening layout, typography, and visual hierarchy.
- Shape creative vision for TV and video shoots in partnership with brand and production leads.
- Guide post-production across internal editors and editing agencies with clear direction on narrative, pacing, motion, sound, and finishing.
- Partner with Growth Marketing to understand priorities and apply performance learnings, continuously improving creative.
- Collaborate with Creative Strategy, Copy, Product Marketing, Legal, and Compliance to translate insights into effective, compliant advertising.
Requirements:
- 10+ years in advertising, design, or creative roles, including 5+ years managing and developing creative teams.
- Exceptional taste and strong art direction skills across video and visual design.
- Experience defining or significantly evolving a brand's visual identity and applying it consistently across channels.
- Deep expertise in evergreen performance creative, especially paid social, with a track record of driving measurable business results.
- TV advertising experience and a strong portfolio spanning TV and paid social with clear examples of your role and impact.
- Strong post-production experience, including directing editors and giving actionable feedback on edits, motion, sound, and finishing.
- Strategic approach connecting creative choices to consumer needs, product benefits, and business objectives.
- Proven ability to coach talent at different career stages and give specific feedback that develops craft and judgment.
- Experience overseeing high-volume creative across multiple brands or products and a mix of internal and external resources.
- Ability to translate performance insights into stronger creative and collaborate effectively with Growth Marketing.
- Practical experience using AI tools to improve creative exploration or workflows.
Nice to have:
- Familiarity with video production and experience collaborating with producers and production teams.
- Experience with UGC and creator-led advertising.
- Experience in consumer fintech or other regulated categories.
