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Copywriter

Rent the Runway - Brooklyn, NY, United States - Hybrid - posted 2026-10-09

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Salary: USD 64,397 - 80,497 / annual

Rent the Runway is seeking a Copywriter to join the Design Team, reporting to the Senior Director of Design. You will collaborate with an in-house copywriter and cross-functional partners across Product, Fashion, Merchandising, Styling, and Growth to create strategic, creative copy that drives business goals and maintains brand consistency at scale. Key responsibilities include: - Collaborate with the CRM team to write evergreen emails that speak to styles, designers, trends, occasions, and cultural moments - Write promotional copy for major sale events across multiple channels, developing fresh and eye-catching creative approaches - Craft copy for paid channels and work with the design team to produce conversion-driven ads - Contribute to and maintain tone-of-voice (TOV) guidelines and frameworks across the company - Partner with product designers on key site placements and future-state site projects - Work across email, website, paid media, and promotional materials You are a natural problem-solver and wordsmith with a distinctive voice who can flex different tones and personalities as needed. You stay tuned into pop culture, fashion trends, and current creative work in the fashion advertising space. You thrive in fast-paced, feedback-forward environments, can expertly prioritize shifting tasks and priorities, and are comfortable asking for help when needed. Rent the Runway is the world's first "Closet in the Cloud," pioneering circular fashion through subscriptions, rentals, and ownership of designer apparel and accessories from 700+ brand partners. Founded in 2009, the company has been named to CNBC's "Disruptor 50" five times and Fast Company's Most Innovative Companies list multiple times. Benefits include paid time off, universal paid parental leave, paid sabbatical after 5 years, exclusive employee discounts, comprehensive health/vision/dental coverage from day one, 401(k) match, company events, and remote-work flexibility (Fridays) for corporate employees. Requirements: - 3+ years of experience in brand copywriting roles (in-house or agency) - Experience producing integrated marketing campaigns and/or creative from concept to launch - Strong understanding of marketing and content channels with ability to adapt writing for different audiences - Portfolio demonstrating writing style and strategic thinking across multiple deliverables - Familiarity with Figma and openness to learning new creative collaboration tools - Proactive, clear communicator and problem-solver who anticipates questions and thinks critically and creatively - Exceptional attention to detail, follow-through, and craftsmanship - Ability to thrive in multifaceted, feedback-forward environments with rapidly changing priorities - Enthusiasm for staying current with popular culture, fashion trends, and creative work in fashion advertising - Enthusiastic adopter of new technologies, including generative AI, to enhance creativity and streamline workflows

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