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Salary: USD 59,006 - 64,464 / annual
Solidcore, a national boutique fitness company with 100+ studios, is seeking a Social Media Coordinator to join the Content team. This is a hands-on execution role for someone who thrives in a fast-moving brand environment and takes ownership of both the work and the process.
You will report to the Manager, Creative & Design and be responsible for producing high-quality creative assets, supporting content planning, and managing the trafficking and organization of creative work from intake through delivery.
Key responsibilities include:
**Content & Community Management:** Manage posting schedules to ensure timely content publication based on optimized publishing times. Maintain and update the content calendar with visibility to cross-functional partners to streamline social workflows and approvals. Communicate changes or updates for alignment within overarching marketing initiatives. Respond promptly to DMs and comments across Facebook, Instagram, TikTok, and X, surfacing issues to internal teams for escalation as needed. Speak through brand voice to create opportunities for connection with current and prospective clients.
**Social Listening & Analysis:** Monitor social listening dashboards and track brand mentions, sentiment, competitor activity, and emerging trends. Flag notable conversations, potential issues, and engagement opportunities to the team in real time. Track performance across owned channels and identify what's driving results at the post, campaign, and channel level. Build and maintain monthly performance reporting decks that turn data into clear takeaways, including wins, underperformers, and recommended next steps.
**Content Ideation, Creation & Copywriting:** Contribute to monthly content calendar development, pitching ideas that inspire, entertain, and educate Solidcore clients across social platforms. Identify relevant trends and develop timely, platform-native content that fits the brand. Coordinate production timelines and logistics for content shoots at studios and headquarters. Write creative briefs and guide coaches and studio teams in creating content, reviewing submissions for quality and brand alignment. Own content creation end-to-end when needed, from concept through on-site shooting, short-form video editing, and publishing. Own caption writing for all posts, ensuring copy is on-brand, platform-appropriate, and optimized for engagement.
**Innovation:** Keep up with industry news in the social space and bring new ideas to the team on how to use the latest insights to amplify Solidcore's social channels.
**Requirements:**
- 1–2 years of experience managing social media platforms for a brand, organization, or agency
- Highly familiar with Instagram and TikTok
- Experience with social listening tools (e.g., Talkwalker or similar)
- Familiar with design tools such as Adobe Photoshop, Adobe Premiere, and Canva
- Experience capturing photo and video content
- Strong written and verbal communication skills, with an ability to craft compelling, on-brand content
- Sound judgment and discretion when representing the brand in real time, with the confidence to respond to comments and DMs independently in brand voice and the instinct to know when something needs to be escalated
- Able to manage multiple projects and deadlines in a fast-paced environment
- Able to collaborate effectively with cross-functional teams
- Passion for boutique fitness
**Preferred:**
- A startup or entrepreneurial mindset
- Experience with YouTube, X, and Pinterest
- Familiarity with social media management tools (e.g., Hootsuite or similar)
- Comfort being on camera
