SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Toku is seeking a Content & Solutions Marketing professional to lead marketing growth initiatives in the Mexican market. This role combines strategic content development with hands-on execution, positioning Toku as a leader in payment orchestration and agents.
Key Responsibilities:
- Build and execute a comprehensive content program that generates and accelerates business opportunities, establishing Toku as a reference in payment orchestration and agents.
- Partner strategically with the sales team (Payments Consultants and BDRs) to understand their challenges and develop sales enablement materials (battlecards, one-pagers, case studies) that accelerate pipeline creation and deal closure.
- Articulate value propositions tailored by industry and business vertical, ensuring proper adaptation to the Mexican market and target industries.
- Coordinate and execute content programs (webinars, event presentations, product and solution videos) in collaboration with internal teams, agencies, and local stakeholders to maximize sales impact and positioning.
- Collaborate with the regional marketing team to adapt key messages into strategic materials (campaigns, sales kits, product content).
- Maintain the website with accurate representation of Toku's value proposition across different industries.
- Define and track success metrics (SQLs generated, pipeline created, pipeline influenced, content adoption) for all content marketing initiatives in Mexico.
The ideal candidate is proactive, comfortable in agile environments, and capable of executing and tracking marketing initiatives aligned with business objectives. You will communicate complex concepts clearly and coordinate across product, sales, and marketing teams while managing external vendors and agencies.
Requirements:
- 4–6 years of B2B marketing experience
- Hands-on profile with ability to convert ideas and concepts into reality, prioritize, and adapt in dynamic environments
- Experience translating complex technical concepts into clear, accessible narratives for diverse audiences
- Collaborative mindset with strong attention to detail, team orientation, and stakeholder coordination skills
- Proficiency leveraging AI tools to enhance capabilities
- Proficiency with marketing tools (HubSpot, website CMS, Google Analytics)
- Desirable: design skills, particularly with Figma and Illustrator
