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Influ2 is a Series A B2B SaaS company (raised $15M, cash-positive, 50% growth) that brings account-based marketing to the contact level. The platform enables enterprises and mid-market companies to act on contact-level intent, reach specific buyers with ads, orchestrate multi-channel journeys, and measure revenue impact. Customers include Snowflake, AppsFlyer, and Capgemini.
You will own Influ2's content strategy and execution across all channels, from website and blog to thought leadership, customer stories, reports, and email marketing. This is an individual contributor role where you shape direction and execute the work.
Key responsibilities:
- Develop and own the content strategy and editorial calendar, identifying topics, stories, and formats aligned with business goals
- Write, edit, and produce high-quality content across website, blog, thought leadership, customer stories, and other formats
- Partner closely with SEO to create content that drives visibility without sacrificing quality
- Own content and copy for email marketing, including newsletters, nurture sequences, campaigns, and customer communications
- Work with channel owners to extend the reach and impact of strong content
- Set and maintain high editorial standards across all published content, ensuring clarity, distinctiveness, and audience value
- Analyze content performance and use insights to inform editorial and strategic decisions
You'll work closely with every marketing function and be recognized as a creative and strategic partner who brings strong ideas to the table.
The role offers remote work flexibility with no fixed working hours, unlimited vacation, generous parental leave, and comprehensive health coverage (medical, dental, vision).
REQUIREMENTS:
- 5+ years of experience in content marketing or editorial roles, preferably in B2B technology or SaaS
- Experience in martech, adtech, or ABM is a strong plus
- Strong portfolio of personally written content demonstrating original thinking, excellent writing, and ability to work across formats
- Proven experience owning content strategy and execution from ideation through production and performance analysis
- Strong editorial instincts; ability to recognize great ideas and explain how to improve weak ones
- Excellent writing and editing skills; ability to simplify complex topics without losing value
- Point of view on marketing and technology; ability to question familiar approaches and generate non-obvious ideas
- Curiosity about customers, their challenges, and decision-making processes; skill in extracting insights from conversations, research, and data
- Ability to move fluidly between big-picture thinking and hands-on execution
