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SumUp's Run My Business team builds tools that help millions of merchants manage payments, finance, and customer relationships from a single app. As Content Manager, you will be the central reference point for product messaging, working across Lifecycle, Sales, and Online Marketing teams to translate product benefits into clear, compelling content for every channel.
Key responsibilities include:
• Create and maintain product narratives, messaging frameworks, content guidelines, and product documentation that serve as a single source of truth for how the company communicates about its products. Educate internal teams and provide consistent foundations for content across retail, website, sales materials, and product communications.
• Audit customer-facing copy across the website and product communications, maintaining and QA-ing existing content while partnering with the Content Guild to improve quality, accuracy, and consistency.
• Contribute to product storytelling through merchant interviews, visits, and firsthand research, translating customer insights into clear and compelling narratives.
• Own and maintain product webpage content, track performance, and identify optimization opportunities based on competitor analysis and merchant insights.
• Partner with Design teams on sales and marketing materials, ensuring messaging and visuals work together to communicate product value clearly and consistently.
This is an office-first role based in Berlin with real ownership over product storytelling and messaging standards as the product line grows.
Requirements:
• Fluency in English with strong verbal and written communication skills that turn product benefits into clear, convincing narratives.
• Track record of building and maintaining content guidelines, messaging frameworks, or documentation that act as a trusted source of truth for other teams.
• Experience turning competitive and consumer research into clear, well-reasoned content decisions.
• Comfort briefing and working closely with design teams, co-owning the intersection of messaging and visuals.
• Ability to translate complex product and brand information into practical, actionable guidance for non-content teams such as sales and growth.
