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Salary: USD 117,500 - 176,500 / annual
Scribd is seeking a Social Content Lead to build organic social channels from the ground up, starting with YouTube and LinkedIn. This is a zero-to-one build focused on invention and strategy rather than maintenance of existing channels. The role is hands-on and senior, requiring you to finesse strategy and then execute the work.
Key responsibilities include:
Channel Strategy & Publishing: Refine the purpose and audience for Scribd's social channels. Design repeatable formats and series rather than one-off content. Own the integrated content calendar across organic social channels. Coordinate with campaign and community management teams to maintain consistent voice and tone. Keep stakeholders aligned from brief to publish.
Content Development & Production: Concept and script content in detail. Work with the in-house brand design team to establish look, feel, and on-screen treatment before production. Brief and manage production partners through pre-production, shoot, and post-production. Direct on set and own the review cycle to final cut. Make informed decisions about production costs and whether content requires external partners or can be handled internally.
Creator Activations: Source, brief, negotiate with, and manage creators to build a roster of ongoing relationships. Own the creator content pipeline end-to-end, from talent identification through usage rights to delivery. Develop creator-led content for both Scribd channels and creator channels. Collaborate with Legal on contracts, rights, and disclosure requirements.
Performance & Iteration: Define success metrics per channel, focusing on retention and watch time. Maintain dashboards in Sprout Social and native platform analytics. Deliver monthly performance reports to brand leadership on what's working, what's being invested in, and what's being cut. Run tests on formats, content pillars, and cadence, and proactively flag winning approaches.
Scribd operates on a Flex model with occasional in-person attendance required. The company values GRIT: setting and achieving Goals, delivering Results, contributing Innovative ideas, and strengthening the Team.
Requirements:
- 6-8 years of experience in social content, organic channel growth, or content production, with demonstrated experience building rather than maintaining channels
- Proven track record of creating content that not only performed well but brought new audiences to a brand and shifted perceptions
- Ability to write and concept original ideas and scripts, and direct production partners against your vision rather than relying on agency input
- Strong editorial and writing judgment; ability to identify quality before metrics confirm it and defend unconventional decisions
- Direct experience sourcing and managing creators, including negotiating rates, handling contracts, and managing usage rights
- Proficiency in Sprout Social or comparable social analytics platform; comfort with native platform analytics
- Ability to move fluidly between quantitative performance data and qualitative audience signals
- Bonus: Experience in media, publishing, subscription, or creator-economy sectors
- Bonus: Exposure to paid social and understanding of how paid and organic strategies integrate
