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Content Creator

Grey - New York, NY, United States - Hybrid - posted 2026-09-22

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Salary: USD 45,000 - 100,000 / annual

Grey, part of WPP, is seeking a Content Creator to collaborate with agency and client teams to grow social media presence for major brands including Procter & Gamble, Volvo, Haleon, Circle K, and Coca-Cola. You will be responsible for conceptualizing, editing, and producing "made for social" videos through native storytelling. Key responsibilities include: • Concept, edit, and produce made-for-social videos with native storytelling approaches • Build bespoke social videos in both long and short form formats tailored to specific platforms, bringing to life priority content themes and marketing initiatives • Play a leading role in brainstorming, pitching, and producing made-for-social video franchises, demonstrating subject matter expertise to create on-brand, on-trend, right-sized content • Capture content first-hand and/or work with internal and external production partners to establish a pipeline of social video content • Evangelize and educate on topics relating to native social storytelling inside the agency and with clients • Partner with cross-functional teams to develop and execute best-in-class social video strategies, content, and experiences for multiple audiences and products • Remain current on latest creative trends globally, staying curious about award shows, case studies, production companies, and industry best practices • Stay on top of latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions Grey is recognized as a 2025 Fast Company World Changing Ideas winner, earned 26 Lions at the 2026 Cannes Lions International Festival of Creativity, and was named a Top 100 Global Most Loved Workplace by Newsweek in 2024. The company has adopted a hybrid approach with required in-office days. Flexibility and accommodations can be discussed during the interview process. REQUIREMENTS: The posting indicates desired qualities including being adaptable and ready to embrace change, though specific years of experience, technical certifications, or educational requirements are not explicitly stated in the provided excerpt.

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