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Lokal is a house of focused apps serving Tier-2/3+ India with local-language internet products across edutainment, jobs, matrimony, agri-consulting, and community platforms. The company was founded on the belief that regional-language content and hyperlocal relevance unlock meaningful internet adoption in underserved markets.
You will own the end-to-end content lifecycle for GyanTV, Lokal's edutainment and skill-learning platform in regional languages. This is a hands-on content ownership role combining creative strategy, production coordination, and data-driven optimization.
Key responsibilities:
- Create and execute short-form learning and edutainment content for GyanTV
- Develop content ideas and formats based on trends, audience needs, and performance data
- Collaborate with writers, editors, and creators from ideation through final output
- Identify, recruit, and manage relevant content creators
- Conduct quality control on scripts, hooks, thumbnails, edits, and final videos
- Track content metrics and optimize topics, formats, storytelling, and engagement
- Conduct content audits and identify improvement opportunities
- Leverage AI tools for research, ideation, QC, analysis, and production workflows
- Partner with Product and Marketing teams to improve content consumption and platform performance
The role demands a content-owner mindset with strong understanding of audience psychology, trends, storytelling mechanics, and content performance analytics. You'll use data and AI tools to continuously improve content quality and engagement.
Requirements:
- Bachelor's degree in any discipline from a recognized university
- 2–5 years of experience in digital content, short-form content, media, edutainment, or creator-led content
- Strong understanding of hooks, retention, storytelling, CTAs, and visual content
- Hands-on experience working with creators or content production teams
- Comfortable analyzing content analytics and performance metrics
- Hands-on understanding of AI-assisted content workflows
- Strong proficiency in Marathi (vernacular language) and working English
- Strong creative judgment with a content ownership mindset
