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Salary: USD 140,000 - 185,000 / annual
SimilarWeb is seeking a Client Strategist - SEO & AEO to serve as a subject matter expert bridging sales, account management, and product teams. This role combines hands-on performance marketing expertise with client-facing strategy work in a rapidly evolving search and paid media landscape.
You will partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing practitioner credibility to client interactions. You'll run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate. You'll build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists, and identify expansion opportunities within existing accounts.
In the search and strategy domain, you'll guide clients on organic search strategy including AEO and GEO, helping them understand how AI-generated results and answer boxes affect visibility. You'll help clients optimize for new search paradigms including LLM-referenced content, structured data, and entity optimization. You'll apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using SimilarWeb's suite alongside other tools, and monitor how SERP landscapes evolve to translate findings into actionable recommendations.
For paid media, you'll advise clients on competitive paid media strategy across Paid Search, Paid Social, Programmatic Display, AEO advertising, and Affiliate channels. You'll help clients benchmark ad spend, identify competitor keyword bidding patterns, analyze share-of-voice, and uncover channel gaps. You'll connect organic and paid search insights to help clients make smarter cross-channel budget decisions.
You'll actively use AI tools (LLMs, automation platforms, prompt engineering) to build workflows and agents that increase output and deliverable quality. You'll prototype custom analyses by combining SimilarWeb data with AI tools, and stay current on how AI is changing search, advertising, and marketing analytics.
You'll also evaluate the competitive landscape and emerging tools, sharing structured feedback with product and data teams. You'll facilitate client feedback sessions and user research to inform the product roadmap, and monitor product KPIs and adoption trends.
REQUIREMENTS:
Must-Haves:
- 6+ years of hands-on experience in performance marketing, with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts
- Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate
- Solid understanding of AEO and GEO: what it means to optimize for AI-generated answers, how LLMs surface content, and what marketers need to do differently
- Comfortable building with AI; you use AI tools regularly to do your work faster and better, and can clearly explain how you do it
- Strong analytical mindset; you dig into data, spot the story, and communicate it in a way that drives decisions
- Excellent communication and presentation skills, comfortable in front of clients, execs, and internal teams
- Bias toward action, able to work across ambiguity, prioritize fast, and build things from scratch when needed
Nice to Have:
- Experience working with B2B SaaS companies or marketing technology platforms
- Familiarity with competitive intelligence tools or market research platforms
- Experience presenting at industry events, writing thought leadership content, or building training programs
- Existing network within the performance marketing agency world
