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Salary: USD 70,000 - 80,000 / annual
Brodie League is a fast-growing adult recreational basketball league with 50,000+ athletes across 20+ locations. As a City Launcher, you will own the complete market entry and growth for a new Brodie League location in New York/New Jersey. This is a full-cycle business development and community-building role.
You will be responsible for launching your market end-to-end: securing facilities, recruiting founding captains and free agents, building local brand awareness, and running the inaugural season. Your core responsibilities include identifying and negotiating with gyms and venues, building relationships with gym owners and local businesses, recruiting a minimum of 24 founding captains plus free agents, managing the location's social media presence pre-launch, and developing outbound recruitment strategies across email, phone, LinkedIn, and in-person networking.
Beyond launch, you will own ongoing community management and retention. You'll attend game nights, build genuine relationships with captains and players, monitor league health metrics (retention, team count, waitlist), and drive season-over-season re-registration. You'll also help create repeatable launch playbooks and go-to-market strategies that future Brodie cities will use.
This role requires deep local basketball knowledge and an existing network in parks, programs, coaches, and run culture. You'll operate autonomously in a fast-paced startup environment, managing your own pipeline and demonstrating strong outbound sales and relationship-building skills. Success is measured by market validation metrics, team sign-ups, and revenue. As you prove the model, you'll earn the right to expand your territory and eventually oversee multiple cities.
The role requires in-market presence including evenings and weekends. Base salary is $70,000–$80,000 USD plus uncapped commission (~$500 per team signed). You report to the Sr. Director of Growth.
