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Channel Partner Manager, Cross-Functional

Ramp - London, United Kingdom - In-office - posted 2026-09-10

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Ramp is building smart infrastructure for finance teams, automating how over $200B in annualized spend flows through 70,000+ companies. The company handles payment authorization, risk flagging, spend categorization, and financial close processes. As Channel Partner Manager for UK Football, you will own the activation and commercial performance of Ramp's existing partnerships with UK football clubs. You will build intentional, club-specific commercial plans using agreed partnership assets—including business-community activations, hospitality, warm introductions, campaigns, and follow-up—to generate qualified sales opportunities for Ramp. Key responsibilities include: - Develop and execute commercial plans for each club partnership, including target-account lists, events, campaigns, and clear success measures - Partner with club commercial teams to identify and engage relevant local businesses, corporate partners, suppliers, business-club members, and finance leaders - Plan and deliver matchday hospitality, executive dinners, business-networking events, and other activations that create high-quality meetings - Lead club-led outreach and campaigns with appropriate permissioning and measurable results - Coordinate introductions and follow-up with Ramp's Sales team to convert club activity into meaningful sales opportunities - Track performance from club activity through qualified lead, accepted meeting, application, and activated customer stages - Run regular partner operating reviews and quarterly business reviews to improve activation plans and hold teams accountable - Coordinate across internal teams (Marketing, Growth, Sales, Events, Product, Engineering) to support club activations and customer onboarding - Build deep product knowledge to represent Ramp credibly with club partners and prospects You will work closely with club commercial and partnership teams, alongside Ramp's cross-functional teams. Championship partnerships will focus on building repeatable, club-sourced pipeline from UK SMBs. Premier League partnerships will focus on senior executive relationships, curated hospitality, strategic introductions, and enterprise pipeline influence. This is a highly cross-functional, hands-on role requiring strong partner management, commercial judgement, and execution capability. REQUIREMENTS: - 5+ years of experience, including 3+ years in partnerships, business development, partner sales, account management, or commercial strategy - Track record of building trusted senior relationships and delivering measurable commercial results through partners - Strong event, hospitality, campaign, and go-to-market execution skills - Excellent judgement identifying high-quality prospects, shaping warm introductions, and coordinating multiple stakeholders - Comfort using performance data to improve plans, report results, and manage to goals - Excellent written, verbal, and listening skills - Highly collaborative working style and ability to work effectively across teams - Ability to manage stakeholders across different functions and keep complex activity moving - UK-based, with flexibility to travel more than 60% of the time and support evening and weekend matchday and event commitments NICE TO HAVE: - Experience working with UK football clubs, sports properties, business communities, sponsorships, or commercial partnerships - Experience creating B2B pipeline through events, hospitality, account-based campaigns, or partner networks - Familiarity with UK small and medium-sized business market and finance-leader audience - Understanding of sports business, media, branding, or investing

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