SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Sova Health is a D2C preventive healthcare company building India's precision health platform through science, data, and AI. You will join as Category Manager / Business Manager, reporting to a co-founder, with end-to-end ownership of brand and category development.
You will own high-impact product categories from insight through execution, driving revenue growth, profitability, and market leadership. Key responsibilities include:
**Brand & Category Ownership**: Scale product categories, manage pricing, positioning, packaging, and portfolio strategy. Drive revenue and profitability targets.
**Consumer Insights & Market Research**: Analyze consumer behavior, industry trends, and competitive landscapes. Develop actionable personas, messaging frameworks, and identify unmet market needs.
**Brand Strategy & Positioning**: Define and strengthen brand identity and value proposition. Ensure consistent communication across digital and offline channels. Translate complex health concepts into clear, compelling messaging.
**Product Development & Go-To-Market**: Lead new product launches and category expansion. Develop and execute end-to-end GTM strategies in collaboration with product, growth, and medical teams.
**Performance Marketing & Growth**: Optimize conversion funnels, retention, and ROI. Monitor CAC, CTR, LTV, and partner with performance marketing teams to drive scalable growth.
**Content & Creative Leadership**: Guide content, storytelling, and campaign strategies. Work with designers, copywriters, and agencies to maintain brand excellence.
**Data-Driven Decision Making**: Analyze campaign and business performance. Build testing and learning frameworks for continuous optimization.
Success metrics for the first 6 months include launching 1–2 high-performing product categories, improving conversion and retention metrics, strengthening brand positioning, and developing a scalable GTM playbook.
**Requirements**: 3–5 years of experience in Brand Management, Category Management, or Growth roles. Background in D2C, consumer brands, healthcare, wellness, or high-growth startups required. Proven success launching and scaling revenue-generating products. Strong understanding of digital marketing and consumer psychology. Excellent analytical, strategic, and stakeholder management skills. MBA in Marketing or related field preferred.
