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Authologic is building cryptographic identity and trust infrastructure for regulated businesses in banking, fintech, gaming, and crypto. The company is addressing the erosion of trust caused by AI-generated synthetic identities and deepfakes by moving beyond traditional document verification toward cryptographic solutions.
You will own the end-to-end integrated go-to-market strategy, reporting to leadership and partnering closely with Sales Development Representatives and Account Executives. Your responsibilities span three core pillars:
**Account-Based Marketing & Lead Generation**: Design and execute hyper-targeted 1:Few ABM campaigns across Authologic's four core verticals. Build the lead generation and account engagement engine that delivers high-intent pipeline to international sales teams. Develop and manage an ongoing customer contact strategy, including a targeted customer newsletter, to drive product adoption, retention, and expansion. Map buying committees, translate account intelligence into closed revenue, and align all marketing touches directly with sales outreach journeys.
**Performance Advertising & Paid Media**: Own paid search strategies across AI platforms and Google Search to capture high-intent buyers actively searching for identity, KYC, and eID solutions. Execute highly targeted LinkedIn ad campaigns to amplify brand messaging, engage buying committees within target accounts, and generate account-level intent. Optimize campaigns for measurable ROI.
**Global Events Strategy & Execution**: Drive end-to-end execution for committed 2026 events while researching and planning vertical-led options and trade show roadmaps for 2027. Manage Authologic's presence across international fintech and B2B tech expos, trade shows, executive roundtables, panels, VIP dinners, podcasts, and webinars. Handle pre- and post-event logistics, optimize booth and panel engagements, and build automated lead follow-up workflows to maximize ROI.
You will operate with significant autonomy in a remote-first, startup environment with occasional in-office collaboration and quarterly off-sites. The company offers access to the YC network via its founders.
**Requirements**: 5+ years of success leading multi-channel GTM campaigns, digital advertising, and Account-Based Marketing in B2B SaaS, Fintech, or Identity Tech. Proven track record of mapping buying committees and launching multi-vertical 1:Few ABM programs. Hands-on experience optimizing high-intent search campaigns and targeted B2B LinkedIn ads. Proven experience evaluating, booking, and running both virtual and high-stakes physical events (expos, roundtables, dinners) that convert into pipeline.
