SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Paytm, India's leading mobile payments and financial services company, is seeking a detail-oriented Campaign Management Operations specialist to join the Campaign Lifecycle Management (CLM) team. You will own end-to-end execution of off-deck and on-deck campaigns across multiple channels using CleverTap, collaborating with Category, Growth, and Traffic teams to ensure accurate setup, timely approvals, and performance monitoring.
Key Responsibilities:
Campaign Execution & Management: Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle, Nodedupe, Event-based), Email, SMS, Chat, and WhatsApp channels. Set up and manage CleverTap Journeys with event-based triggers, audience segmentation, and multi-step flows. Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native Display).
Data Fetching & Validation: Fetch and validate campaign base sizes using CleverTap's segment builder and cross-reference against push campaign base size checks. Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image specs before campaign scheduling. Monitor campaign delivery metrics post-launch and flag anomalies such as unusual drops in reach or delivery rates (expected benchmark: 50–60% delivery/acquiry). Pull and verify data from Campaign Tracker, Traffic Approval Sheet, and Allocation Team Sheet to ensure alignment. Ensure all campaigns have valid Label IDs from the CLM Category List with correctly mapped CategoryId and CategoryName key-value pairs (case-sensitive).
Quality Control & Scheduling: Perform QC checks per Campaign SOP before scheduling. Conduct banner QC per Banner SOP guidelines, verifying image specs, deeplinks, and widget types. Test campaigns during permitted testing hours (7:00 AM–10:00 PM) using the designated test webhook.
Required Skills & Qualifications:
CleverTap Expertise (Mandatory): Hands-on experience with CleverTap for campaign creation, audience segmentation, and channel configuration. Proficiency in setting up Events and Journeys in CleverTap, including multi-step flows, event triggers, and user property filters. Understanding of CleverTap concepts: Native Display, Push campaigns, cascade mode, sub-contexts, frequency capping, and DND settings. Familiarity with webhook configuration (live and test) for Push, Email, SMS, WhatsApp, and Chat channels.
Data Fetching & Analytical Skills: Ability to fetch, validate, and cross-reference campaign data from multiple trackers and sheets (Google Sheets/Excel). Basic understanding of segmentation logic: user properties, behavioral filters, segment exclusions, and frequency rules. Ability to identify and flag data discrepancies or campaign mismatches quickly and accurately.
Operational & Process Skills: Strong attention to detail with ability to follow multi-step SOPs precisely and maintain zero-miss campaign execution. Experience raising and tracking tickets on Jira or similar tools. Good time management skills to handle approval deadlines, testing windows, and scheduling timelines simultaneously.
