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Filevine, a Legal AI company delivering Legal Operating Intelligence, is seeking an Event Operations Coordinator to own the operational execution of field marketing events. This role sits between the Field Marketing Manager (strategy and on-site experience) and the broader sales and marketing teams, ensuring every event runs flawlessly from registration through post-event follow-up.
You will drive high-quality event attendance by building targeted invite lists with customers, in-pipe prospects, and net-new leads. You'll execute multi-touch outreach campaigns (email, phone, LinkedIn) to hit RSVP targets and maintain accurate attendee records. Quality matters as much as quantity—the goal is the right full room, not just a full room.
On the logistics side, you'll own pre-event operational details so the Field Marketing Manager can focus on strategy and conversion. This includes coordinating attendee travel, building and maintaining event websites, creating and managing registration pages in Cvent, building Salesforce campaigns for every event with proper tracking, and deploying UTMs, web links, and landing pages.
You'll manage vendor relationships end-to-end: once vendors are selected and contracted, you take ownership of all follow-through, manage day-to-day communication, escalate issues as needed, and track/process invoices. You'll also draft and deploy all transactional attendee communications (Know Before You Go, event updates, post-event surveys) to ensure attendees show up prepared and engaged.
Post-event, you'll execute email cadences to support conversion, ensure all attendee and response data is logged in Salesforce for pipeline tracking, and secure survey responses for leadership analysis.
This is a fast-paced role managing multiple events simultaneously. You'll report to the Field Marketing Manager and collaborate closely with Sales Operations and sales reps to ensure their active support of outreach efforts.
REQUIREMENTS:
- Highly organized with strong attention to detail; ability to catch issues before they become problems
- Proven ability to run multi-touch outreach campaigns that drive real response rates, not just sends
- Experience with Cvent, Salesforce, Salesloft, and marketing operations fundamentals (UTMs, landing pages, campaign tracking)
- Comfortable managing vendor relationships and holding external partners accountable to timelines
- Strong written and oral communication skills; ability to write crisp, effective outreach emails and comfort with phone and social media follow-up
- Self-directed and proactive; you see what needs to happen and own it
- Ability to thrive in a fast-paced environment managing multiple events simultaneously
- Prior experience in event coordination, marketing operations, or inside sales outreach preferred
About Filevine
Legal / Compliance / Risk; SaaS — legal case management and workflow platform.