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Crafty is a rapidly scaling workplace food & beverage platform that helps companies deliver modern, comprehensive employee dining programs across distributed workforces. The company operates a hybrid model combining vertically integrated supply chain operations with third-party fulfillment, now serving over 25 markets globally.
As a Business Development Representative, you'll report directly to the Director of Business Development and play a critical role in driving growth through identifying and qualifying new business opportunities. Your core responsibilities include:
• Developing and executing prospecting strategies rooted in research and thoughtful outreach to identify potential clients in key industries aligned with Crafty's growth strategy
• Conducting targeted research and outreach using LinkedIn, CRM databases, and multi-channel campaigns to connect with prospects
• Building and maintaining an organized, reliable pipeline of leads in the CRM system
• Qualifying opportunities and turning initial conversations into qualified handoffs for Account Executives
• Collaborating with the Director of Business Development and sales team to ensure seamless transitions and follow-ups
• Communicating clearly and persuasively across multiple channels while actively listening to understand prospect needs
• Demonstrating resilience through rejection and setbacks, maintaining motivation and adapting to feedback
Success in this role requires strong judgment, organization, and genuine interpersonal skills. You'll need to be coachable, implement feedback quickly, and continuously improve your prospecting and communication techniques. The ideal candidate pairs research rigor with persistence, can tailor messaging to different audiences, and builds rapport to establish trust and advance opportunities.
