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Apple's Sales organization is seeking a Business Development Manager for Customer Value Management (CVM) to lead programmatic base marketing initiatives across Central Eastern Europe and Israel (CEEI). In this role, you will design and execute strategic customer engagement programs that drive incremental sales and enhance customer experience through personalized marketing and data-driven insights.
Reporting to the Head of Business Development CEEI, you will collaborate with country teams and central business development units to implement strategic base management programs. Your expertise will influence partner account plans and leverage channel partners' CRM, CVM, and personalization capabilities across Telecom and Consumer channels.
Key Responsibilities:
- Define and establish frameworks to collect base data metrics across all Telecom and Consumer channel partners
- Support business case and playbook development for partner program sell-ins
- Measure and report effectiveness of Base Marketing and Personalized Engagement program implementations
- Analyze data to identify trends and patterns, providing insights and actions for new sales opportunities and customer experience optimization
- Execute and improve Personalized Engagement program playbooks with ongoing regional updates
- Develop dashboards and scorecards with regular program performance reporting
- Create and rollout A/B testing strategies, roadmaps, and plans with data analysis, collaborating with Sales and Sales Finance teams
- Quantify business impact and drive growth across the region
This position requires strategic thinking, analytical prowess, and exceptional interpersonal skills to influence stakeholders at all levels and lead complex cross-functional projects within a matrix organization.
Requirements:
- 5+ years of experience in Customer Base Management, CVM, CRM, or Personalization, either leading the function in-company or as an expert at a leading consultancy
- Proven experience working with large installed base customers; experience in Telecom or digital channels highly desirable
- Exceptional strategic thinking and business acumen with proven ability to translate insights into impactful business strategies
- Demonstrated success in CVM/CRM/Personalized Engagement impact measurement, including planning and analyzing A/B testing
- Strong passion for data analytics to generate insights that drive revenue growth
- Advanced analytical skills with proficiency in business modeling, data analysis, and familiarity with tools and systems used across Telecom, Consumer, and digital channels
- Excellent communication skills with ability to influence and inspire stakeholders at all levels, including CxO and Head of Data
- Proven ability to lead complex, cross-functional projects within matrix organizations
- Strategic, action-oriented approach with capability to thrive in fast-paced, dynamic environment
- Ideally basic understanding of regulatory landscape for consumer communication within the EU
Preferred Qualifications:
- Bachelor's degree in Business, Marketing, Data Analytics, or related field
- MBA preferred, but not mandatory for candidates with extensive relevant experience
