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Base Power Company is rebuilding America's electricity grid through distributed battery networks. As Brand Strategy Lead, you will own the Base brand strategy as the company scales from early adopters in Texas to national markets.
You will be the strategic owner of the brand, responsible for building research systems that reveal how members think, decide, and talk about Base. You'll synthesize insights from sales call recordings, social listening, qualitative interviews, and quantitative surveys into sharp positioning and campaign strategies. You'll serve as the voice of the member across the organization, ensuring brand consistency and clarity.
Key responsibilities include: developing and executing integrated brand campaigns from brief through launch, including market entries into new states; writing distinctive positioning for each product and market; partnering with design and creative teams to ensure campaigns are both on-brand and innovative; testing creative concepts with real audiences before media spend; setting campaign goals tied to business outcomes; and maintaining a full-funnel perspective from awareness through signup.
You'll work closely with design, growth, sales, and leadership teams. This is a hands-on role—you'll write briefs, sit in on sales calls, and stay close to execution. The role requires both strategic rigor and operational execution, with a bias toward shipping and learning by doing.
Base is a venture-backed startup with in-person collaboration expected. The company operates at a fast pace with shifting priorities, and your role may expand based on business needs.
REQUIREMENTS:
- 6+ years of experience in brand strategy, strategic planning, or brand marketing (agency, consumer brand, or both)
- Portfolio of integrated campaigns led from strategy through execution with demonstrated results
- Hands-on experience running qualitative and quantitative research and translating it into positioning
- Strong creative taste and ability to provide clear direction to designers and creative partners
- Comfort working across the full funnel (awareness to signup) and building ideal customer profiles from data
- Doer's mentality with first-principles thinking, grit, and bias toward shipping
- Ability to work in-person and operate at startup pace
