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Salary: USD 140,000 - 0 / annual
Pacaso is hiring a Brand and Marketing Creative Principal to lead the creative vision and execution across all brand and marketing touchpoints. This role sits at the intersection of craft and technology, requiring both hands-on creative production and strategic direction of an AI-native creative practice.
You will direct and produce: plan and run shoots with owners, founders, influencers, and celebrities across 40+ destinations; write interview questions and conduct on-camera interviews; hire and direct professional camera crews and photographers; use AI to assemble finished video assets from footage, stills, and generated shots; and manage a trusted bench of photographers, editors, and designers.
Key responsibilities include running the owner testimonial program end-to-end; setting and maintaining photography and video standards for homes across dozens of destinations; evolving and bringing the Pacaso brand identity to life across all marketing touchpoints; leading design across marketing (launch emails, ads, decks, one-sheets, print, OOH); directing creative work of social, content, and PR partners; and owning the asset library, video library, photo and talent licensing, usage rights, vendor relationships, and production budgets.
You will work closely with the VP of Marketing, growth team, founders, and cross-functional partners. AI is deeply embedded in how this role works daily—generative image and video are the default for social and performance content, while real production is reserved for hero moments. You will iterate on and build out AI creative systems already in place: prompt libraries, agents that turn briefs into tested variations, AI image editing, photo-to-video, retouching, resizing, and workflows that enable the broader team to create on-brand work independently.
Success means shipping owner stories and video assets monthly in every format needed; photographing every home to Pacaso standard on time; ensuring each shoot feeds every channel while staying on budget; moving creative from brief to live in days; demonstrating AI-made creative outperforming what it replaces in testing; enabling the design system and templates to be used across the team without bottlenecking; and ensuring all work feels unmistakably Pacaso.
REQUIREMENTS:
- Seven or more years in brand, design, and creative work, including at least two years in a lead role
- Experience in-house at an admired brand, at an agency serving premium brands, or both
- Portfolio demonstrating premium work across identity, digital, print, video, and campaigns that you designed or art directed yourself
- Evidence of building a design system
