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Salary: USD 80,000 - 95,000 / annual
Clasp is a venture-backed fintech startup transforming access to education through institutionally-funded gap loan programs. As a B2B Marketing Specialist for Clasp Student Finance, you will own hands-on marketing execution to support school partners launching gap loan programs. You'll report to business and marketing leaders and translate strategy into polished, finished work.
Key responsibilities include:
- Produce polished, on-brand content for higher education leaders: one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
- Create compliant student-facing materials in partnership with the compliance team
- Support thought-leadership initiatives, including op-eds and policy pieces on college affordability and student lending
- Own event logistics end-to-end for conferences and school-partner events, including vendor coordination, shipping, registration, and sponsorships (coordinated remotely)
- Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, tracking, and CRM data hygiene
- Use AI tools daily to create content, design, and copy faster while maintaining quality and brand consistency
- Build and maintain repeatable checklists and SOPs for events and campaigns
- Partner with sales, website, compliance, and external vendors to keep deliverables moving
- Manage day-to-day projects with PR firm on press and content initiatives
The role requires up to 20% travel for team time and occasional event coverage. You'll be based in Eastern or Central timezone, within 1 hour of a major airport with multiple daily flights to Boston, with expectation of frequent travel to Boston for onboarding and ongoing collaboration.
Requirements:
- 2–4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team
- Ability to produce polished, on-brand content in both design and copy (stronger in one is acceptable, but must ship both)
- Highly organized, detail-oriented, and self-sufficient; comfortable managing multiple projects across teams with minimal oversight
- Daily, hands-on user of AI tools in your work
- Comfortable with up to 20% travel for team time and occasional event coverage
- HubSpot (or similar CRM) familiarity and event management experience are a plus, not required
- Startup experience is a plus, not required, if you bring high agency and flexibility
- Background in higher education, student lending, or financial services is a plus
