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Salary: USD 80,000 - 95,000 / annual
Clasp is a venture-backed fintech startup transforming access to education and career pathways by connecting employers, educational institutions, and diverse talent through accessible education financing. The company is a Forbes Fintech 50 company and portfolio company of SHRM, focused on driving economic mobility and tackling the student debt crisis.
As B2B Marketing Specialist, you will own hands-on marketing execution for Clasp Talent, driving demand from employers who use the platform to attract, upskill, and retain critical talent. You will report to marketing and sales leaders and execute finished work across multiple channels and formats.
Key responsibilities include:
- Produce polished, on-brand content for senior employer audiences, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
- Coordinate paid campaigns and build sales enablement materials to help the sales team generate and close employer demand
- Own event logistics end-to-end for conferences and employer-facing events, including vendor coordination, shipping, registration, memberships, and sponsorships (coordinated remotely)
- Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; maintain clean CRM data
- Use AI tools daily to create content, light design, and copy while maintaining quality and brand consistency
- Build and maintain repeatable checklists and SOPs for smooth event and campaign execution
- Partner with sales, website, and outside vendors to keep deliverables moving and stakeholders informed
- Manage day-to-day projects with PR firm on press and content initiatives
- Support content and thought-leadership pipeline on workforce and talent topics
The role is remote (EST or CST timezone) with up to 20% travel for team time and occasional event coverage. You must be located within approximately one hour of a major airport.
Requirements:
- 2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team
- Ability to produce polished, on-brand content in both design and copy (stronger in one is acceptable, but must ship both)
- Highly organized, detail-oriented, and self-sufficient; comfortable managing multiple projects across teams with minimal oversight
- Daily, hands-on user of AI tools in your work
- Comfortable with up to 20% travel for team time and occasional event coverage
- HubSpot (or similar CRM) familiarity and event management experience are a plus, not required
- Startup experience is a plus, not required, if you bring high agency and flexibility
- Background in HR tech, talent, or healthcare workforce is a plus
- Must be authorized to work in the United States; no immigration sponsorship available
