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REAL is building an AI Execution Platform for enterprise real estate organizations. The platform transforms fragmented business and financial data into connected intelligence, enabling customers to automate complex workflows, improve operational accuracy, and make better business decisions.
You'll join as a B2B Marketing Manager to shape how REAL tells its story and brings its value to the market. This is a hands-on role where you'll translate cutting-edge AI technology into powerful stories and compelling messages that resonate with enterprise customers.
Key responsibilities include:
- Develop compelling product messaging and value propositions tailored to different customer segments, industries, and buyer personas
- Translate complex AI product capabilities into clear business value across marketing channels and materials
- Partner closely with Sales to create tailored presentations, pitch decks, customer stories, and supporting materials for enterprise sales
- Create marketing content across multiple channels, including email campaigns, sales outreach, and digital platforms
- Manage REAL's social media presence, with focus on LinkedIn content planning, creation, and publishing
- Plan and execute industry events and conferences, including logistics, vendor coordination, marketing materials, and follow-up
- Drive targeted field marketing initiatives and campaigns to engage key accounts and support business growth
- Collaborate with Product and customer-facing teams to understand customer needs and continuously improve messaging
- Take end-to-end ownership of marketing initiatives from planning through execution
You'll work closely with Sales, Product, and leadership in a fast-paced startup environment where you'll have the freedom to bring new ideas and make real impact on how REAL is positioned and grows.
REQUIREMENTS:
- 4+ years of experience in B2B marketing, product marketing, or field marketing within a technology company, preferably SaaS, AI, or enterprise software
- Strong product understanding and ability to translate complex technology into clear, compelling business value
- Proven experience developing messaging, positioning, and marketing content tailored to different customer segments and audiences
- Experience working closely with Sales teams to support customer engagement and business growth
- Hands-on experience creating content across multiple channels, including social media, email campaigns, and sales materials
- Experience planning and coordinating B2B events, conferences, or field marketing activities
- Strong interest in AI, with curiosity and enthusiasm for exploring and using AI tools in everyday work
- Excellent writing, communication, and storytelling skills with native-level English proficiency (mandatory)
- Proactive, creative, and highly organized with strong ownership and ability to independently drive projects in a fast-paced startup environment
