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Salary: USD 100,000 - 121,000 / annual
AssetWatch is a predictive maintenance SaaS platform serving global manufacturers. They are seeking a B2B Growth Marketing Manager to own strategy and hands-on execution of full-funnel, multi-channel campaigns that drive qualified pipeline and revenue.
The role is focused on demand generation in a fast-scaling SaaS environment where every campaign decision is measured against pipeline impact. AssetWatch's unique challenge is reaching manufacturing plant-floor buyers—maintenance managers, reliability engineers, plant managers, and operations leaders—who require a dual playbook: account-based tactics for executive buyers and channel-agnostic creative for plant-level practitioners.
Key Responsibilities:
Campaign Strategy & Execution: Develop and execute integrated, multi-channel campaigns across email, paid media, web, events, and sales outreach. Translate business goals into coordinated campaigns and own end-to-end execution.
Marketing Automation & Operations: Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms). Manage campaign workflows and triggers, ensure proper segmentation and targeting, and maintain clean data and attribution tracking.
Cross-Functional Alignment: Collaborate with product marketing, content, design, and sales to align messaging and campaign goals. Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow. Support sales with campaign insights and enablement materials.
Performance & Optimization: Define KPIs (MQLs, pipeline, conversion rates, campaign ROI). Monitor campaign performance and optimize in real time through A/B testing, messaging refinement, timing, and channel optimization. Build and maintain campaign reporting dashboards in HubSpot.
Data & Compliance: Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR). Maintain clean campaign data and proper attribution tracking.
The role demands someone who plans obsessively, operates with precision, and can manage multiple campaigns and stakeholders simultaneously while holding everything accountable to pipeline generation.
Requirements:
- 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
- Hands-on experience executing campaigns in HubSpot or similar marketing automation platform (MAP)
- Strong understanding of pipeline generation and SaaS funnel metrics
- Experience working with Salesforce CRM and marketing-sales alignment
- Ability to manage both strategy and execution in a fast-paced environment
