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Speak is an AI-powered language learning platform that has become the #1 language learning app in South Korea since 2019. The company serves learners across 40+ countries in 15+ languages and is backed by top-tier investors including OpenAI, Accel, Founders Fund, and Khosla Ventures, with offices in San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.
As the B2B Growth Marketer based in Seoul, you will own end-to-end demand generation for Speak for Business, a B2B expansion initiative. Your primary responsibility is building and scaling a predictable demand-generation engine that drives measurable MQL, SQL, and qualified-pipeline growth.
Key responsibilities include:
- Owning qualified pipeline targets from paid digital channels, working with Sales and the B2B Marketing Lead to set and exceed quarterly goals
- Planning, launching, and optimizing campaigns across LinkedIn, Google, Meta, Naver, and other relevant platforms, with dynamic budget allocation based on lead quality, conversion, pipeline, and payback metrics
- Building a repeatable Korea playbook for B2B demand generation, then documenting and extending successful strategies to other APAC markets, LATAM, US, and EMEA
- Establishing full-funnel visibility from source to pipeline by campaign, content, market, stage, and channel, ensuring data accuracy through attribution QA
- Driving an experimentation roadmap focused on audience, account, and persona targeting to reduce cost-per-lead and improve downstream conversion
- Partnering cross-functionally with Content, Design, Sales, Customer Success, and Product to transform case studies, webinars, research, whitepapers, and customer stories into high-performing paid and nurture programs
You will be a hands-on operator responsible for campaign execution, process building, and outcome ownership. Day-to-day work involves managing campaigns in LinkedIn Campaign Manager, Google Ads, Meta Ads, and local platforms; configuring forms, UTMs, pixels, and tags; running QA in HubSpot; and analyzing performance data to inform strategic decisions.
REQUIREMENTS:
- 4–7 years of hands-on experience building and optimizing paid B2B demand-generation programs in sales-led funnels, with direct accountability for qualified pipeline (not just traffic)
- Demonstrated expertise in LinkedIn Campaign Manager, Google Ads, Meta Ads, and other relevant local advertising platforms, with strong fundamentals in search and retargeting
- Experience configuring and QA'ing forms, UTMs, pixels, tags, marketing-automation workflows, and campaign reporting using CRM tools such as HubSpot or Salesforce
- Analytical rigor to diagnose channel performance, design valid experiments, distinguish signal from attribution noise, and make budget decisions based on downstream conversion metrics
- Proven track record launching localized programs across multiple markets, balancing global standards with local language and cultural requirements
- Comfort operating as a hands-on individual contributor who builds missing processes and owns outcomes end to end
- Fluency in Korean and business-level English; daily written and verbal communication with the global team must not be a barrier
ADDED PLUS (not required):
- Experience in B2B SaaS, HR tech, L&D, or edtech
- Account-based marketing and account targeting experience
- Experience using HubSpot alongside attribution or analytics platforms such as HockeyStack, Mode/Hex, or equivalent
- Familiarity with gated-content, webinar, case-study, and research-led demand generation
