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Salary: USD 163,000 - 256,000 / annual
Braze is a leading customer engagement platform on track to surpass $1BN in ARR. As AVP, Agency & SI Partnerships, you will own Braze's global partnership strategy with the agencies and systems integrators who implement, activate, and grow Braze for customers worldwide.
You report to the SVP, Partnerships and operate as a peer to the VP, Technology & Marketplace Partnerships, regional Partner Sales AVPs (AMER, EMEA, APAC), and the AVP, Partner Experience. This is a true ownership role where you set global strategy, define practice-development and certification models, and are accountable for the health of strategic agency and SI relationships globally.
Key Responsibilities:
- Lead a global team of 11 Partner Account Directors responsible for Braze's platinum-tier relationships with Deloitte, Accenture, WPP, Publicis, Merkle, and the broader roster of global agency and SI partners. Expand the team beyond its current North America concentration to build dedicated presence in EMEA and APAC.
- Partner with Global Learning and Enablement to mature the enablement, training, and certification model that determines how well partners can implement and run Braze, holding partners to a consistent bar.
- Work closely with Partner Services leadership to keep Partner-Led Delivery aligned with your agency and SI strategy, ensuring onboarding, certification, and delivery quality standards.
- Co-develop packaged, market-making solutions with Technology & Marketplace and platinum-tier partners, creating concrete, sellable offerings around practice development and certification.
- Establish global SI and agency strategy and partnership standards while enabling AMER, EMEA, and APAC Partner Sales AVPs to execute locally. Serve as escalation point and relationship owner for every platinum-tier engagement globally.
- Leverage Salesforce, Crossbeam, Clari, and Looker to track partner-sourced and partner-influenced pipeline, implementation quality, and retention outcomes, reporting performance to senior leadership.
- Build a partner community where consultants at major firms deeply understand Braze and can represent it effectively independently. Focus on successful onboardings, campaign operations, retention and expansion driven by partner investment in customer success.
What This Role Is Really About:
The real work is building a partner community where every consultant at Deloitte or Merkle, every strategist at WPP or Publicis, knows Braze deeply enough to represent it well without direct involvement. Success means successful onboardings, campaign operations that actually run, retention and expansion driven by partners invested in customer success, and a certification model with real teeth. When customers engage with Braze through an agency or SI, that partner carries the Braze brand into every project. This role sets the global standard for what that means.
Leadership Approach:
- Charts Strategic Transformation: Define global strategy for agency and SI partnership investment, decide which practices are worth building and which partners earn platinum-tier investment, evolve certification and enablement from current state into a predictable, scalable credentialing program.
- Drives High Performance: Lead Partner Account Directors with clear targets against partner-sourced pipeline, delivery quality, retention, and growth. Hold both team and partners accountable to a consistent bar.
- Forges Collaborative Relationships: Operate as true peer to regional Partner Sales AVPs, VP Technology & Marketplace Partnerships, and AVP Partner Experience, orchestrating the broaden-then-deliver handoff while carrying senior executive-level relationships with largest agency and SI partners.
- Communicates with Impact: Translate global strategy into playbook your team, Partner Sales, and cross-functional peers can act upon.
Requirements:
- 15+ years in partner sales, alliances, or consulting/SI ecosystem roles in B2B SaaS, with at least 7-8 years at Senior Director or AVP level. Must have owned a global partner-influenced revenue number and can speak clearly to commercial outcomes driven.
- Deep experience managing relationships with global SIs and agency holding companies at executive sponsor level. Must have sat across the table from Deloitte, Accenture, Merkle, WPP, or Publicis partner leads and understand their business and incentives.
- Proven track record building or scaling a partner certification, enablement, or practice-development program. Must know what separates a partner who can genuinely deliver from one who just has logo rights.
- Comfortable operating as a global function, leading through influence with peer AVPs in AMER, EMEA, and APAC. Must have done this successfully before.
- Track record co-developing packaged solutions or joint IP with technology and agency/SI partners together—not just co-marketing agreements, but named, sellable offerings built on the platform—and turning that into repeatable practice motion.
- MarTech or adjacent SaaS ecosystem knowledge strongly preferred, with emphasis on how composable tech stacks create implementation and delivery opportunities for SIs and agencies.
- Comfortable using account mapping tools such as Crossbeam or equivalent to prioritize partner investment.
- Energized by owning something not fully built yet, with track record of creating operating models, certification programs, and playbooks from scratch.
