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Salary: USD 170,000 - 268,000 / annual
Braze is a leading customer engagement platform on track to surpass $1BN in ARR. The company is seeking an AVP, Agency & SI Partnerships to own Braze's global partnership strategy with agencies and systems integrators who implement, activate, and grow Braze for customers.
In this role, you will set the global strategy for how Braze builds and invests in agency and SI partnerships, define the practice-development and certification model that keeps partner-delivered work at a high bar, and be accountable for the health of strategic agency and SI relationships worldwide. You report to the SVP, Partnerships and operate as a peer to the VP, Technology & Marketplace Partnerships, AVP Partner Sales AMER, AVP Partner Sales EMEA, and AVP Partner Sales APAC.
You will own a global team of Partner Account Directors (11 people) responsible for Braze's platinum-tier relationships with firms like Deloitte, Accenture, WPP, Publicis, and Merkle, plus the broader roster of global agency and SI partners. Key responsibilities include:
- Leading hiring and global expansion of the Partner Account Director team, expanding beyond current North America concentration to build dedicated presence in EMEA and APAC
- Partnering with Global Learning and Enablement to mature the enablement, training, and certification model that determines how well partners can implement and run Braze
- Working closely with Partner Services leadership to keep Partner-Led Delivery aligned with agency and SI strategy
- Co-building packaged, market-making solutions with Technology & Marketplace and platinum-tier partners
- Establishing global SI and agency strategy and partnership standards while regional Partner Sales AVPs execute locally
- Using Salesforce, Crossbeam, Clari, and Looker to track partner-sourced and partner-influenced pipeline, implementation quality, and retention outcomes
The real work is building a partner community where consultants at major firms deeply understand Braze and can represent it well independently. Success is measured by successful onboardings, campaign operations that actually run, retention and expansion driven by invested partners, and a certification model with real teeth.
You will chart strategic transformation by defining global strategy and evolving the certification and enablement model into a predictable, scalable credentialing program. You will drive high performance by leading your team with clear targets against partner-sourced pipeline, delivery quality, retention, and growth. You will forge collaborative relationships as a true peer to regional Partner Sales AVPs and cross-functional leaders, while carrying senior executive-level relationships with largest agency and SI partners. You will communicate with impact by translating global strategy into actionable playbooks.
REQUIREMENTS:
- 15+ years in partner sales, alliances, or consulting/SI ecosystem roles in B2B SaaS, with at least 7-8 years at Senior Director or AVP level
- Proven track record owning a global partner-influenced revenue number with clear commercial outcomes
- Deep experience managing relationships with global SIs and agency holding companies at executive sponsor level (Deloitte, Accenture, Merkle, WPP, Publicis)
- Proven track record building or scaling a partner certification, enablement, or practice-development program
- Comfortable operating as a global function, leading through influence with peer AVPs in AMER, EMEA, and APAC
- Track record co-developing packaged solutions or joint IP with technology and agency/SI partners (named, sellable offerings built on platform)
- MarTech or adjacent SaaS ecosystem knowledge strongly preferred, with emphasis on how composable tech stacks create implementation and delivery opportunities
- Comfortable using account mapping tools such as Crossbeam or equivalent
- Energized by owning something not fully built yet, with track record of creating operating models, certification programs, and playbooks from scratch
