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Salary: USD 155,000 - 244,000 / annual
Braze is a leading customer engagement platform on track to surpass $1BN in ARR. As AVP, Agency & SI Partnerships, you will own Braze's global strategy for building and investing in relationships with agencies and systems integrators who implement, activate, and grow Braze for customers. This is a true ownership role reporting to the SVP, Partnerships.
You will lead a global team of Partner Account Directors (currently 11 people) responsible for Braze's platinum-tier relationships with firms like Deloitte, Accenture, WPP, Publicis, and Merkle, as well as the broader roster of global agency and SI partners. Key responsibilities include:
- Building and governing Braze's agency and SI practice globally, with accountability for hiring and expanding the team beyond its current North America concentration into EMEA and APAC.
- Developing and maturing the enablement, training, and certification model that determines how well partners can implement and run Braze, ensuring partners meet a consistent quality bar.
- Collaborating with Partner Services leadership to align Partner-Led Delivery (onboarding, certification, and delivery quality) with your agency and SI strategy.
- Co-building packaged, market-making solutions with Technology & Marketplace partners and platinum-tier agencies/SIs to create concrete, sellable offerings.
- Establishing global SI and agency strategy and partnership standards while working with regional Partner Sales AVPs in AMER, EMEA, and APAC to execute locally.
- Using Salesforce, Crossbeam, Clari, and Looker to track partner-sourced and partner-influenced pipeline, implementation quality, and retention outcomes.
- Serving as the escalation point and relationship owner for every platinum-tier engagement globally.
The role is fundamentally about building a partner community where consultants at major firms deeply understand Braze and can represent it well independently. Success is measured by successful onboardings, campaign operations that run effectively, retention and expansion driven by partner investment in customer success, and a certification model with real teeth.
You will operate as a peer to three regional Partner Sales AVPs, the VP of Technology & Marketplace Partnerships, and the AVP of Partner Experience & Ecosystem Ops, orchestrating the broaden-then-deliver handoff and drawing on shared partner infrastructure.
REQUIREMENTS:
- 15+ years in partner sales, alliances, or consulting/SI ecosystem roles in B2B SaaS, with at least 7-8 years at Senior Director or AVP level; proven track record owning a global partner-influenced revenue number.
- Deep experience managing relationships with global SIs and agency holding companies at the executive sponsor level (Deloitte, Accenture, Merkle, WPP, Publicis, etc.); understanding of their business models and incentives.
- Proven track record building or scaling a partner certification, enablement, or practice-development program; ability to distinguish partners who can genuinely deliver from those with logo rights only.
- Comfortable operating as a global function, leading through influence with peer AVPs in AMER, EMEA, and APAC; successful prior experience doing this.
- Track record co-developing packaged solutions or joint IP with technology and agency/SI partners (named, sellable offerings built on platforms, not just co-marketing agreements); ability to turn this into repeatable practice motion.
- MarTech or adjacent SaaS ecosystem knowledge strongly preferred, with emphasis on how composable tech stacks create implementation and delivery opportunities for SIs and agencies.
- Comfortable using account mapping tools such as Crossbeam or equivalent to prioritize partner investment.
- Energized by owning something not fully built yet; track record creating operating models, certification programs, and playbooks from scratch.
