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Salary: USD 103,700 - 120,000 / annual
Ro is a direct-to-patient healthcare company offering nationwide telehealth, labs, and pharmacy services through a vertically integrated platform. The company has helped millions of patients across nearly every US county since 2017 and is recognized as a top workplace in healthcare.
You will join the Offline Marketing team as Associate Manager, reporting to the Senior Manager of Offline Marketing. This role owns the day-to-day management and optimization of Audio and YouTube campaigns across Ro's health conditions while building the company's endorser partnership program. You will work across podcast, streaming audio, YouTube, and talent partnerships to identify new opportunities, evaluate and structure deals, optimize existing campaigns, and develop a proactive pipeline of endorsers.
Key responsibilities include:
- Own and optimize Ro's Audio and YouTube campaigns across conditions, managing media plans, budgets, and performance against acquisition targets
- Identify and evaluate high-potential talent and partnership opportunities across podcasts, YouTube, and the creator landscape
- Assess media economics, audience fit, historical performance, and expected ROI to determine investment decisions
- Develop a proactive partnership pipeline and testing roadmap to expand the program
- Manage relationships with Audio and YouTube agencies and external partners as the key Ro point of contact
- Monitor campaign and partner performance, making portfolio recommendations on scaling, optimizing, or exiting partnerships
- Partner with Paid Social and Creative teams to extend endorser content and translate partnership assets into performative assets
- Shape creative strategy with endorsers, applying learnings from native placements and paid social to improve scripts and concepts
- Analyze media and creative performance, translating campaign data into clear insights for stakeholders
- Own operational workflows including campaign launches, creative briefing, compliance reviews, reporting, and budget management
- Develop deep understanding of Audio and YouTube measurement and attribution approaches
- Stay current on the evolving Audio, YouTube, and creator landscape, including emerging talent and platform trends
The role is highly cross-functional, requiring collaboration with agency partners, Creative, Legal, Product Marketing, Engineering, and Medical teams.
Requirements:
- 3-5 years of experience in performance marketing, media planning/buying, partnerships, growth marketing, or related field
- Experience managing or supporting scaled acquisition programs with budgets of $3M+/month
- Experience across one or more relevant media channels: Audio (radio + podcasts), YouTube, creator partnerships, TV/CTV, or other offline acquisition channels
- Genuine interest in creators, endorsers, podcasts, YouTube, and the broader media landscape with instinct for identifying resonant talent and content
- Strong performance-marketing instincts and comfort with metrics such as CAC, response rate, and conversion performance
- Passion for data and expertise in using qualitative and quantitative information for decision-making
- Experience running A/B, multivariate, and geo tests
- Familiarity with attribution approaches for offline channels
- Experience managing external agencies, media partners, creators, and other stakeholders with ability to build trusted relationships
- Experience with creative development and production workflows and understanding of creative optimization as a performance lever
- Strong project-management and prioritization skills to manage multiple campaigns and partners simultaneously
- Comfort working cross-functionally in fast-paced environments and navigating ambiguity
- Strong written and verbal communication skills, including ability to synthesize performance into clear recommendations
- Experience with marketing analytics and reporting tools such as Looker, Mixpanel, Hex, or similar platforms (preferred)
- Experience with Audio attribution platforms such as Podscribe and AI platforms such as Claude (plus)
