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Peec AI is an analytics platform for AI search that helps brands understand their visibility across ChatGPT, Claude, Gemini, and Google's AI Overviews. The company has grown from $0 to $15M ARR in 18 months and is backed by 20VC and Singular, with 100+ employees across Berlin HQ and a New York office.
As Associate GTM Engineer, you will build and operate the HubSpot systems that power Peec's customer acquisition across Europe. HubSpot is central to the GTM stack, and this role optimizes it for maximum impact.
Key responsibilities:
- Build and maintain HubSpot workflows automating lead management, lifecycle stages, handoffs, and follow-ups
- Set up and tune lead scoring, routing, and assignment to ensure leads reach the right rep quickly
- Configure HubSpot properties, custom objects, forms, and sequences
- Connect HubSpot to the broader tech stack via native integrations, Zapier, or n8n, ensuring clean data flow
- Own data quality through deduplication, enrichment inputs, and reporting standards
- Support campaign launches with the GTM Engineer, from list building to sequence execution
- Document systems to maintain repeatability and knowledge transfer
You will work alongside the GTM Engineer and Berlin sales team, with opportunity to expand into the wider GTM engineering toolkit including Clay, enrichment platforms, and multi-channel outbound.
This is an on-site role based in Peec's Berlin office.
REQUIREMENTS:
- 1–2 years in a HubSpot-heavy role in B2B SaaS (marketing operations, RevOps, CRM administration, or GTM engineering)
- Excellent HubSpot skills: complex workflows, lead scoring models, custom properties, and knowledge of HubSpot limitations and workarounds
- Builder mindset: preference for automation over repetition
- Comfortable connecting systems with Zapier, n8n, or similar tools
- Structured, detail-oriented approach to data
- AI-native by default: comfortable using AI tools to accelerate work
BONUS:
- HubSpot certifications (Operations Hub, Sales Hub, or Marketing Hub)
- Exposure to Clay, Apollo, or other enrichment tools
- JavaScript or Python skills, including HubSpot custom coded actions
- Experience in high-growth startups
