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STEM From Dance (SFD) is a nonprofit that equips girls to become innovators and engineers through dance-integrated STEM education. The organization has built a 14-year methodology that develops cognitive skills, confidence, and agency in young people, with 76% of participants reporting they belong in STEM spaces (vs. 35% national average). SFD operates across school-year clubs, summer camps, pop-ups, an AI-powered platform called Connect, and college/career navigation programs. The organization has been recognized by CNN, MIT, and major funders including the National Science Foundation, Google.org, and OpenAI.
In this role, you will execute SFD's growth marketing strategy to drive demand across three key audiences: girls enrolling in clubs, schools and community organizations hosting programs, and funders/partners/families. You will own the day-to-day execution of marketing and communications strategy set by the executive team.
Key responsibilities include:
- Social media execution across platforms (Meta, LinkedIn, etc.)
- Building and optimizing paid digital advertising campaigns
- Lead generation, tracking, and transparent reporting on cost per lead and attribution
- Running SFD's proprietary AI-driven PR intelligence tool (the Press Room) as an alternative to external PR agencies
- Writing campaign copy aligned with SFD's messaging framework
- Overseeing third-party support (e.g., contracted social media managers) and holding vendors to standard
- Providing thought leadership and supporting CEO visibility
You will work closely with the Brand and Communications role, which owns creative design and brand assets. This is an execution-focused seat where you track every lead source, cost, and outcome to inform SFD's spending decisions.
This is a full-time, fully remote position based outside the United States. You must be available during Eastern Time business hours. Annual travel to the United States for SFD retreats may be required once per year.
REQUIREMENTS:
- Minimum 2–4 years of relevant experience in marketing, growth, or communications
- Hands-on paid digital campaign experience (Meta, LinkedIn, or comparable platforms); you build and optimize campaigns yourself, not brief others
- Fluent in social media as a marketer; understand platform-specific audiences and algorithms
- Comfortable with analytics: cost per lead, conversion rates, attribution; prioritize accurate reporting over flattering results
- Strong English writing ability across formats (social captions, ad headlines, landing pages, press pitches)
- Strong generative AI fluency; comfortable using internal AI tools as core daily workflow
- Design literacy to give useful creative feedback and make light adjustments
- Ability to hold vendors accountable with clear briefs and direct feedback
- Experience in growth marketing to schools and community partners
- Available during Eastern Time business hours
- Nonprofit or education experience welcome but not required
- Experience marketing to funders, community organizations, and schools is a plus
