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Salary: USD 69,000 - 95,000 / annual
The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products across diapers, wipes, baby personal care, beauty, apparel, household care, and wellness. The company is seeking an Associate Brand Manager to join the Adult Operating Unit and support the Hand Sanitizing & Skincare business—one of the company's fastest-growing and strategic categories.
In this role, you will develop brand management skills by partnering with cross-functional teams across Sales, Consumer Insights, Innovation, R&D, Supply Chain, Finance, Creative, and eCommerce. You will help manage day-to-day business performance while supporting the development and execution of long-term growth strategies. This position offers broad exposure across the business, from innovation and commercialization to retailer execution, demand planning, portfolio management, and business analytics.
Key responsibilities include:
- Analyzing business performance, category trends, competitive activity, and consumer insights to identify growth opportunities and develop actionable recommendations
- Supporting development and execution of the annual business plan, including growth initiatives, innovation, portfolio optimization, and integrated marketing programs
- Leading key workstreams for innovation and new product launches, partnering cross-functionally from concept through commercialization
- Partnering with Sales, Category Management, and Shopper Marketing to support retailer sell-in stories and best-in-class retail execution
- Monitoring business performance across retail and eCommerce channels, identifying velocity drivers, and recommending action plans to improve distribution and household penetration
- Supporting monthly business reviews by analyzing financial results, market performance, and key metrics
- Partnering with Supply Chain, Sales Planning, and Finance to support demand forecasting and S&OP processes
- Coordinating cross-functional project timelines to ensure on-time delivery of key initiatives
- Supporting development of packaging updates, product positioning, claims, and consumer communications
- Contributing to development of consumer insights, competitive analyses, and category learning
- Managing day-to-day business operations with exceptional organization and attention to detail
You will thrive in this role if you are analytical and curious, highly organized, a collaborative partner, consumer-obsessed, solution-oriented with a bias for action, and adaptable and eager to learn.
Requirements:
- Bachelor's degree
- 2+ years of experience in Brand Management, Marketing, Consumer Insights, Category Management, Banking, Consulting, Strategy, or another commercial function within a CPG company
- Strong analytical skills with experience using business performance, consumer, and syndicated data to develop recommendations
- Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives
- Strong project management skills with the ability to manage multiple priorities and deadlines
- Excellent communication skills with the ability to synthesize information and influence cross-functional partners
- Experience collaborating with Sales, Supply Chain, Finance, R&D, or other cross-functional teams
- Proficiency with Microsoft Excel and PowerPoint
