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Salary: USD 71,000 - 98,500 / annual
The Honest Company, a NASDAQ-listed personal care company founded in 2012, is seeking an Associate Brand Manager to join the Adult Operating Unit and support the Hand Sanitizing & Skincare business—one of the company's fastest-growing strategic categories.
You will develop brand management skills by partnering cross-functionally with Sales, Consumer Insights, Innovation, R&D, Supply Chain, Finance, Creative, and eCommerce teams. The role offers broad exposure across the business, from innovation and commercialization to retailer execution, demand planning, portfolio management, and business analytics.
Key responsibilities include:
- Analyzing business performance, category trends, competitive activity, and consumer insights to identify growth opportunities and develop actionable recommendations
- Supporting development and execution of the annual business plan, including growth initiatives, innovation, portfolio optimization, and integrated marketing programs
- Leading key workstreams for innovation and new product launches from concept through commercialization
- Partnering with Sales, Category Management, and Shopper Marketing on retailer sell-in stories and retail execution
- Monitoring business performance across retail and eCommerce channels, identifying velocity drivers, and recommending actions to improve distribution and household penetration
- Supporting monthly business reviews by analyzing financial results and key metrics
- Partnering with Supply Chain, Sales Planning, and Finance on demand forecasting and S&OP processes
- Coordinating cross-functional project timelines to ensure on-time delivery of key initiatives
- Supporting packaging updates, product positioning, claims, and consumer communications
- Contributing to consumer insights, competitive analyses, and category learning to inform innovation and strategy
- Managing day-to-day business operations with strong organization, attention to detail, and process improvement mindset
Ideal candidates are analytical and curious, highly organized, collaborative partners who are consumer-obsessed, solution-oriented with bias for action, and adaptable learners.
Requirements:
- Bachelor's degree
- 2+ years of experience in Brand Management, Marketing, Consumer Insights, Category Management, Banking, Consulting, Strategy, or another commercial function within a CPG company
- Strong analytical skills with experience using business performance, consumer, and syndicated data to develop recommendations
- Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives
- Strong project management skills with ability to manage multiple priorities and deadlines
- Excellent communication skills with ability to synthesize information and influence cross-functional partners
- Experience collaborating with Sales, Supply Chain, Finance, R&D, or other cross-functional teams
- Proficiency with Microsoft Excel and PowerPoint
