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Salary: USD 1,800 - 2,800 / monthly
Lago is seeking an experienced Meta Ads Specialist to manage and optimize paid social advertising campaigns across a diverse client base. This is a full-time remote role (Monday–Friday, 9 AM–5 PM CST) based in the Philippines, Latin America, or Eastern Europe.
You will be responsible for developing and managing Facebook ad campaigns using Ads Manager, overseeing 20+ ad accounts, and creating compelling ad creatives including copywriting and image selection. You'll analyze campaign performance data, generate detailed reports for clients, and provide data-driven recommendations for optimization. A key part of the role involves implementing and configuring Meta Pixels on client websites via Google Tag Manager, troubleshooting pixel issues, and setting up custom conversions and audiences for targeted campaigns.
Client collaboration is central to this position. You'll work closely with clients to align campaign goals, audiences, and budgets, ensure quality assurance for ads and landing pages, and boost organic content on client pages. You'll also stay current with Meta's advertising updates and implement new strategies as they emerge. Internally, you'll collaborate with marketing and development teams to ensure seamless integration of pixels and campaigns, and work with the creative team on ad development.
This role is ideal for a results-driven professional comfortable in client-facing interactions, with strong analytical and communication skills.
**Requirements:**
- 3–4 years of Facebook advertising campaign management experience
- Expertise in Facebook Ads Manager and Meta Business Suite
- Experience managing Meta Ads Manager for multiple clients
- Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics
- Strong project management and attention to detail
- Analytical skills for data-driven recommendations
- Excellent communication skills for client interactions
- Experience running video ads
- Familiarity with other digital marketing channels (e.g., Google Ads) is a plus
**Additional Skills (preferred):**
- Media buying, planning, and creative strategy on Meta platforms
- Proficiency in HubSpot or similar CRMs
- Knowledge of Asana or similar project management software
- Experience with Canva for creative development
- Copywriting and editing skills
