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Podimo is Europe's leading podcast platform, featuring award-winning exclusive original series, audiobooks, and podcasts. The company publishes over 700 episodes monthly and partners with top creators across Europe.
As Activation Lead, you will lead a team responsible for activating Podimo's podcast catalog in the Norwegian market. You will manage three activation specialists and own a personal portfolio of shows that you activate to market. The role bridges the entire consumer journey—from finished podcast production to listener engagement.
Key Responsibilities:
- Develop strategy and concrete marketing plans for show launches, reactivations, and creator engagement in Norway, informed by audience insights and target demographics
- Set clear KPIs and ensure effective cross-channel campaigns that build brand recognition and reach target audiences, collaborating closely with Head of Commercial, social media, PR, and Growth teams
- Lead, motivate, and develop three activation specialists with clear priorities and focus on professional development
- Monitor KPIs, analyze campaign results, and use insights to optimize activities and allocate resources
- Build strong relationships with creators and production partners; contribute to negotiations around promotional commitments in creator agreements
- Maintain oversight of content portfolio and continuously refine working methods and marketing plans based on results and learnings
- Own results reporting to internal stakeholders and leadership; identify new creators and opportunities to drive growth
The role is based in Podimo's Oslo office and reports directly to the Head of Commercial Norway.
You will work cross-functionally with content, social media, PR, and global growth teams to develop effective campaigns, ensure successful launches, and continuously optimize results.
Requirements:
- Strategic and creative marketing mindset with ability to develop strong marketing plans and drive measurable results
- Experience leading people (though extensive management experience is not required)
- Strong marketing understanding and ability to combine strategic thinking with creativity and execution
- Structured approach, skilled at prioritization, and able to translate goals and strategies into concrete plans
- Data-driven decision maker who actively uses analytics and is curious about what drives impact
- Clear and inclusive leader who motivates others, creates shared direction, and develops both people and teams
- Strong relational skills and comfort collaborating across disciplines and building relationships with creators and partners
- Deep understanding of entertainment, media, brand building, and how to create engagement around content and creators
- Fluent in Norwegian and English, both written and spoken, with ability to balance global frameworks with local needs and opportunities
