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Tines is an intelligent workflow company powering critical workflows for enterprise customers including Canva, Reddit, SAP, Coinbase, and McKesson. The company recently launched Tines 3B, a next-generation platform offering a secure, unified environment for apps, agents, and automations across the entire tech stack.
You will build and execute account-based marketing (ABM) programs targeting strategic and enterprise accounts across the West and Central regions. This role combines strategic planning with hands-on execution, turning account research, intent signals, and sales insights into coordinated campaigns across digital channels, content, executive experiences, and direct outreach.
Key responsibilities include:
- Developing and executing tailored ABM programs for individual strategic accounts (1:1) and account clusters (1:few) through paid media, email, landing pages, direct mail, and sales outreach
- Building repeatable approaches that scale successful programs to broader segments
- Partnering closely with account executives and sales development teams to align on target accounts, buying groups, and shared goals
- Collaborating with product marketing, content, creative, field, and partner marketing teams to develop compelling messaging and executive experiences
- Managing regional campaign budgets, timelines, and cross-functional deliverables
- Establishing measurement frameworks for buying-group engagement, qualified pipeline, opportunity progression, and revenue impact
- Documenting successful approaches in reusable ABM playbooks and testing new strategies
You will work within existing high-performing ABM frameworks while having creative freedom to develop region-specific strategies. Success requires close coordination with sales, marketing operations, and revenue teams to activate account segments and maintain reliable tracking.
REQUIREMENTS:
- Five or more years of B2B technology marketing experience, including at least two years building and executing ABM programs
- Demonstrated track record of programs that generated quality pipeline, accelerated opportunities, or supported customer growth
- Strong understanding of enterprise buying cycles and ability to engage multiple stakeholders within accounts
- Proven experience working closely with sales teams to translate account priorities into coordinated marketing activity
- Ability to develop account-based plans and execute them end-to-end
- Skill in adapting messaging and channel choices to different industries, personas, and buying stages
- Analytical capability to interpret account and campaign data, distinguish engagement from business outcomes, and communicate findings clearly
- Experience with marketing technology platforms (CRM, marketing automation, ABM/intent platforms such as Salesforce, 6sense, Influ2, Clay, HubSpot)
- Comfort with AI and automation tools to improve work efficiency
- Strong project management, cross-team collaboration, and communication skills
- Ability to manage competing priorities, take ownership of delivery, and adapt based on testing and learning
