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Cognition AI is building end-to-end software agents, including Devin, the first AI software engineer. The company was founded in 2023 and is headquartered in San Francisco with a world-class team including competitive programmers, former founders, and leaders from Scale AI, Palantir, Cursor, Waymo, Tesla, and Google DeepMind.
You will own the enterprise demand engine for Cognition's growth, responsible for creating demand across highest-priority verticals and major strategic accounts. This role is broader than traditional ABM—you'll build repeatable enterprise motions that scale beyond initial successes.
Key responsibilities include:
**Enterprise Demand Strategy**: Identify and prioritize verticals, major accounts, use cases, and market opportunities where Cognition can win. Build deep understanding of ICP, buying committees, intent signals, pain points, and enterprise buying journeys. Develop differentiated GTM motions for priority industries rather than applying generic playbooks. Partner with Sales to identify major accounts warranting bespoke 1:1 programs.
**Vertical & Major-Account Programs**: Build repeatable demand programs for highest-priority verticals. Translate customer outcomes and industry dynamics into vertical-specific campaigns and offers. Own bespoke 1:1 programs for major strategic accounts. Develop account-specific campaign concepts and digital journeys. Build 1:few programs around account clusters with common characteristics. Turn successful motions into replicable playbooks.
**Enterprise Campaigns**: Own a continuous portfolio of campaigns targeting highest-value enterprise audiences. Develop campaign hypotheses, integrated plans across paid, web, content, field, and direct outreach. Run campaigns across 1:1, 1:few, and 1:many strategies. Move quickly from idea to campaign to pipeline to learning.
**Customer Proof & Demand**: Work with Product Marketing, Sales, and customer teams to turn meaningful business outcomes into campaign ideas, proof points, and enterprise stories. Identify opportunities to replicate customer success across similar accounts and industries. Build feedback loops that continuously turn customer adoption into new demand motions.
**Cross-Functional Orchestration**: Act as campaign owner across priority enterprise motions. Partner with Product Marketing on industry narratives and messaging. Partner with Paid Growth on distribution and scaling. Partner with Web & CRO on vertical-specific digital experiences. Partner with Field Marketing on executive programs and events. Partner with Sales on target accounts and buying signals. Partner with RevOps on measurement and pipeline tracking.
**Testing & Optimization**: Continuously test new enterprise audiences, verticals, messages, offers, and channels. Build clear hypotheses and success criteria. Scale campaigns that create meaningful pipeline; stop those that don't. Build institutional knowledge around how Cognition wins enterprise demand.
**Measurement & Strategy**: Measure success based on qualified enterprise pipeline and revenue impact. Track performance by campaign, vertical, account, segment, and channel. Use account-level data to refine targeting. Help determine where Cognition should invest its next dollar and strategic motion.
**AI-Native Approach**: Use AI aggressively for market research, account research, segmentation, campaign development, personalization, and analysis. Build workflows that allow enterprise campaigns to operate with exceptional speed and leverage.
Success looks like: consistent pipeline of high-quality enterprise campaigns in market; priority verticals with clear, differentiated demand strategies; major strategic accounts with thoughtful, coordinated programs; systematic identification and penetration of high-value account segments; winning campaigns becoming repeatable plays; customer outcomes continuously turned into new demand; clear shared understanding between Sales and Marketing; rapid learning about which audience/message/offer/channel combinations create pipeline; measurable qualified pipeline generation; repeatable advantage in enterprise demand creation.
**Requirements**:
- 7+ years of experience in enterprise B2B demand generation, ABM, integrated campaigns, growth marketing, or GTM
- Track record of building campaigns that generated meaningful enterprise pipeline
- Experience developing and executing vertical-specific GTM programs
- Experience building 1:1 programs for major strategic accounts, as well as 1:few and 1:many motions
- Deep understanding of complex B2B buying committees and enterprise sales cycles
- Strong campaign instincts: ability to connect audience, insight, message, offer, and distribution plan
- Strong analytical ability and comfort measuring performance at account, vertical, and pipeline level
- Comfortable owning both strategy and execution
- Experience partnering closely with Sales, Product Marketing, RevOps, Paid, Field Marketing, and Web teams
- Strong understanding of how customer outcomes and proof can be turned into new demand
- Proven operator: built things from zero, scaled what worked, killed what didn't
- Ability to translate complex technical products into enterprise business outcomes
- Excited about AI and interested in using it to fundamentally change enterprise demand generation
About Cognition AI
AI / Data / Infrastructure — AI software engineering agents and developer automation.
