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Northspyre is a real estate development management platform that has facilitated over $500 billion in projects across the US. The company uses automation, analytics, and AI to help development teams make smarter investment decisions and streamline workflows.
You will lead Northspyre's field marketing and events program, owning strategy, planning, execution, and measurement of programs designed to build relationships, strengthen market presence, and generate pipeline. This is a strategic, commercially minded role that goes beyond event logistics.
Key responsibilities include:
**Field Marketing & Events:** Own the annual field marketing and events strategy, calendar, roadmap, and budget. Plan and execute industry events, executive dinners, customer gatherings, webinars, trade shows, conferences, and regional activations. Evaluate sponsorship opportunities based on audience fit, cost, meeting potential, and pipeline impact. Manage vendors, venues, contracts, production timelines, invitations, travel logistics, and on-site execution. Build clear goals and measurement plans for each program, using performance data to inform future investments.
**Account-Based Marketing:** Partner with Enterprise Business Development and Sales to identify priority accounts and key stakeholders. Develop high-touch ABM programs including targeted mailers, gifting, office activations, lunch-and-learns, and private webinars. Coordinate messaging and touchpoints across teams to create cohesive experiences for target accounts.
**Brand & Content:** Represent Northspyre at industry events and customer-facing programs. Build relationships with customers, prospects, partners, and the commercial real estate community. Partner with Content Marketing to turn field insights into event recaps, social content, customer stories, and thought-leadership opportunities.
**Reporting & Commercial Impact:** Track the impact of field marketing programs across meetings, sales-qualified leads, opportunity progression, pipeline, and influenced revenue. Establish consistent reporting across event attendance, target-account participation, lead quality, and commercial outcomes. Use performance data to guide audience selection, event formats, sponsorship decisions, and budget allocation.
You will work closely with Business Development, Sales, Customer Success, Marketing, and company leadership. The role offers hybrid and remote opportunities with a base in the new Midtown Atlanta office.
**Requirements:**
- Experience in field marketing, events, experiential marketing, account-based marketing, demand generation, or related B2B function
- Experience owning programs from strategy through execution and measurement
- Strong project management skills with experience managing multiple programs, stakeholders, vendors, and deadlines
- Commercial mindset with understanding of how marketing programs support pipeline, sales cycles, and account engagement
- Strong communication and relationship-building skills with confidence representing a company externally
- Comfort working with senior leaders and managing high-visibility programs
- Strong attention to detail paired with ability to think strategically about priorities and investment
- Willingness to travel for events, conferences, customer programs, and field initiatives as needed
