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Innovaccer is seeking a Senior Associate in Strategic Business Development to join the Go-to-Market (GTM) team. This role bridges growth marketing and upper management to drive enterprise demand generation strategy, lead generation programs, and campaign execution.
In this position, you will own the complete lead generation and management process from initial capture through follow-up and sales cycle tracking. You'll coordinate with prospects and the sales team to set up business meetings, conduct secondary research to brief the sales team on prospect context, and engage in dialogue to understand client requirements and expectations.
Key responsibilities include:
- Tracking full-funnel lead metrics and providing recommendations on program and campaign investments based on conversion rates
- Measuring, analyzing, and reporting campaign performance with weekly briefs to leadership
- Managing data capture, database health checks, cleansing, and augmentation
- Partnering with product marketing and campaign management teams on messaging, timing, and execution of campaigns across email and web personalization
- Leveraging account-based marketing technology for multi-channel campaigns targeting key customers
- Collaborating with the Sales Team to obtain feedback on MQL quality and improve lead generation
- Understanding sales funnel and pipeline structure
Note: This role requires comfort working US shift timings (5:30 PM to 2:00 AM India time).
Innovaccer is a Healthcare Intelligence Cloud platform that empowers providers, payers, and government organizations to deliver intelligent, connected healthcare experiences. The company integrates fragmented healthcare data into actionable intelligence, trusted by leading organizations like CommonSpirit Health, Atlantic Health, and Banner Health.
REQUIREMENTS:
- Experience generating leads through cold calling and emailing in the US market
- Strong communication and interpersonal skills
- Proven track record of meeting or exceeding sales targets
- Ability to work independently and as part of a team
- Proficiency in CRM software and other sales tools
- Knowledge of sales funnel and pipeline structure
