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Lokal is a house of focused apps serving Tier-2/3+ India across edutainment, matrimony, agriculture, jobs, community, wellness, and advisory services. The company operates a discovery and access platform combining local-language internet, deep Bharat insight, and AI. Backed by Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
You will own end-to-end creative requirements for Lokal Jobs across social media, performance marketing, and product marketing. This is not an execution-only role—you will brainstorm, initiate ideas, and independently drive creative direction.
Key responsibilities:
- Design banners, brochures, posters, social media posts, carousels, thumbnails, ads, and marketing collateral.
- Create and edit reels, tutorial videos, promotional videos, product explainers, and performance ads.
- Proactively brainstorm and initiate social media ideas, campaigns, and creative concepts rather than waiting for briefs.
- Own the full cycle: idea → concept → execution → iteration → final delivery.
- Develop strong hooks, visual storytelling, motion, transitions, and sound design that drive attention and engagement.
- Stay updated on social trends, memes, pop culture, editing styles, and emerging creative formats.
- Use creative performance insights to continuously improve designs and videos.
- Collaborate with marketing, product, and content teams while independently driving execution.
- Support creative requirements across other Lokal products when needed, based on business priorities.
Requirements:
- 1–3 years of experience in graphic/creative design, video editing, social media content, or digital marketing creatives.
- Strong portfolio showcasing both static designs and video content.
- Strong creative thinking, brainstorming, and visual storytelling skills.
- Proficiency in Premiere Pro, After Effects, Photoshop, Illustrator, Figma, Canva, Final Cut Pro, or equivalent tools.
- Hands-on experience with AI creative tools is mandatory for image/video generation, design, ideation, and content creation.
- Ability to use AI to develop concepts, create variations, accelerate production, and improve creative output.
- Strong understanding of social media content, performance creatives, typography, layouts, visual hierarchy, motion, and sound.
- High ownership, initiative, and ability to work independently.
- Strong command of English and at least one regional/native language, both written and spoken.
- Ability to work in a fast-paced environment and support multiple products based on business priorities.
- Plus: experience with performance marketing or consumer internet products.
- Plus: familiarity with Meta Ads Manager, YouTube Analytics, or similar platforms.
- Plus: strong awareness of Indian pop culture, regional trends, memes, and viral content.
- Plus: experience building AI-assisted creative workflows.
