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Salary: USD 235,000 - 275,000 / annual
Ibotta is seeking a Vice President of Client Analytics to lead the development and execution of client-focused analytics strategies that help CPGs understand their consumers, grow sales, and measure and optimize results with confidence.
You will be responsible for three primary areas: building and evolving the measurement framework that demonstrates the incremental impact of Ibotta campaigns; partnering with senior leaders across Ibotta's Revenue team to build and deepen relationships with key clients and their analytics and measurement teams; and leading Ibotta's Client Analytics team, including decision scientists, analysts, and reporting specialists, by providing mentorship, strategic direction, and a culture of proactive, insight-driven client support.
Key responsibilities include:
- Serve as a key stakeholder of Ibotta's measurement framework, providing thought leadership on best practices and ensuring data quality, integrity, and accuracy
- Lead and mentor a team of analysts, decision scientists, and reporting specialists, advancing their ability to drive strategic insights for clients
- Oversee analysis of sales data, market trends, consumer behavior, and campaign performance to provide strategic recommendations
- Develop and deliver insightful client presentations and reports that communicate complex data clearly and actionably
- Lead development of campaign setup best practices across planning, flighting, measurement, and optimization
- Collaborate with sales and marketing teams to identify compelling client and category-level insights to accelerate revenue
- Work closely with the Product team to drive requirements for data visualization tools, dashboards, and reporting systems
- Represent Ibotta's measurement methodology externally with clients, agencies, and industry measurement bodies
- Build and maintain strong relationships with key clients and stakeholders; define and track KPIs to measure success of analytics initiatives
- Stay current with industry trends and emerging technologies in marketing measurement, analytics, and data science
- Travel a minimum of 25% of the time for client meetings and engagement
The role is hybrid, requiring 3 days in office (Tuesday, Wednesday, Thursday) in Denver, Colorado. Relocation assistance is available for candidates not currently based in Denver.
REQUIREMENTS:
- 15+ years in analytics, including client-facing experience advising advertisers on marketing performance; CPG experience from a brand, ad platform, retail media network, measurement provider, or agency preferred
- 10+ years experience leading and managing high-performing analytics teams; demonstrated ability to lead through change and empower, build trust, and drive accountability with genuine investment in developing people
- Bachelor's degree in Data Science, Statistics, Business Analytics, or related field (Master's degree preferred)
- Robust business acumen, sharp analytical problem-solving, and strategic thinking abilities
- External client-facing experience and ability to build and maintain strong client relationships at senior leadership levels
- Working knowledge of how media and creative agencies plan, buy, and evaluate campaign performance, with credibility to engage agency measurement teams directly
- Deep expertise in ad and media measurement, including incrementality-based standards and closed-loop, publisher-sourced sales data; fluency in CPG-specific market research and consumer behavior metrics
- Executive-level communication and presentation skills; ability to translate complex technical details into easily understood concepts for technical and non-technical audiences
- Fluency with AI-enabled analytics and reporting tools, with track record of using them to scale high-volume client analytics functions
- Significant experience with statistical analysis, modeling, and predictive analytics
- Ability to work in fast-paced, dynamic environment
- Must be currently authorized to work in the United States on a full-time basis
