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Beam Organics is seeking a TikTok Shop Live Operations Manager to lead day-to-day operations of a 24/7 livestream shopping studio. This hybrid strategic and operational role combines show-running, performance marketing, and logistics leadership.
Key responsibilities include owning the live streaming calendar and host pipeline, ensuring consistent on-air execution quality, and driving performance reporting tied to GMV and customer acquisition. You'll manage studio logistics (equipment, lighting, product staging, inventory) and serve as the escalation point for technical, host, or product issues during broadcasts.
The role requires recruiting, onboarding, and managing a roster of live hosts and creators—balancing in-house talent with external agency-sourced hosts. You'll develop host training materials and scripts aligned with Beam's brand voice and compliance requirements (particularly around health/medical claims in the supplement category). You'll set performance standards and provide coaching based on conversion, watch time, and engagement metrics.
Commercially, you'll own livestream GMV and new customer acquisition targets, translating priorities into show strategy. You'll partner with the Senior Manager of TikTok Shop to prioritize product airtime based on inventory, margin, and strategic fit. You'll continuously test show formats, pricing mechanics, and hosting styles to identify conversion drivers, then scale what works.
Cross-functionally, you'll coordinate with Operations, Creator Program, and Marketing teams to align livestream calendars with campaign moments and ensure promotion, product drops, and creator traffic are coordinated. You'll deliver regular performance reporting covering GMV, CAC, and new customer trends to leadership.
Required: 2+ years in live commerce, retail/DTC operations, content production, or e-commerce platform management with direct TikTok Shop livestream experience. Experience managing 24/7 operations, shift-based staffing, or studio environments. Track record managing external talent, agencies, or vendors. Strong analytical skills with GMV, CAC, and conversion metrics. Experience in beauty, wellness, or supplements with compliance sensitivity. Ability to build/scale a live operations function from the ground up. Comfort with ambiguity and fast iteration.
