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Upway is Europe's leading platform for refurbished e-bikes, on a mission to make electric mobility accessible to everyone. As Strategy & Operations Manager for the Benelux region, you will drive key growth initiatives and shape the company's trajectory through 2025 and beyond.
You will own multiple critical workstreams: building detailed customer funnel analysis to track demand drivers daily/weekly/monthly; managing a six-figure promotional budget to optimize ROI while balancing growth and profitability; designing and executing incentive strategies with rigorous campaign analysis; and driving pricing and category management decisions to maximize revenue and market share.
Key responsibilities include:
**Growth Strategy**: Monitor and analyze growth metrics across the full customer lifecycle (acquisition, engagement, retention, reactivation). Build actionable strategies to exceed customer acquisition targets and advise partner teams on unlocking new business opportunities in your market.
**Promo Budget & Optimization**: Manage promotional spend with keen analytical discipline. Define promotional calendars, set campaign budgets and success criteria, and develop in-depth efficiency analyses to identify optimization opportunities.
**Pricing & Conversion**: Analyze customer behavior and feedback to optimize the purchasing journey. Drive continuous improvement of pricing models through market, inventory, and competitive analysis. Collaborate with sales, product, and ops teams to enhance affordability perception.
**Category Management**: Conduct market research to identify trends and growth opportunities. Manage category performance (revenue, profitability, market share). Work with content teams on product presentation and coordinate with sourcing to maintain optimal inventory levels.
**Customer Segmentation & Insights**: Use segmentation techniques and targeted offers to engage users at the right time. Design experiments and A/B tests to refine strategies. Analyze feedback to improve loyalty and referral strategies.
**Market Research**: Perform in-depth competitive analysis and trend identification to benchmark performance and identify improvement areas.
You'll thrive in a fast-paced, problem-solving environment that blends strategy, operations, and data analysis. This role requires strong analytical mindset, comfort with numbers, and SQL proficiency (or ability to learn quickly). You'll communicate complex analyses into clear, impactful strategies for cross-functional teams.
