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Salary: USD 201,700 - 301,700 / annual
Wheel is a Series C healthtech company building a platform for virtual care delivery at scale. As Staff/Principal Product Manager for Patient Experience, you will own the strategy and roadmap for the consumer-facing interface through which patients access care via enterprise partner brands. This is a B2B2C role where you design experiences that meet modern consumer expectations while satisfying enterprise partner technical, brand, and compliance requirements.
You will operate at a systems level, connecting patient-facing decisions to underlying clinical, operational, and platform architecture. Key responsibilities include:
**Strategy & Vision:**
- Define multi-year vision and roadmap for patient experience across white-labeled consumer surfaces, balancing partner-specific needs with scalable core product
- Establish frameworks for deciding what should be standardized versus configured per partner
- Translate enterprise partner requirements across market segments into unified product strategy
- Champion design as strategic differentiator in AI-powered patient experiences
**Systems Thinking & Cross-Functional Execution:**
- Map patient journey end-to-end (first touchpoint through clinical encounter to follow-up) and identify friction, drop-off, and trust gaps
- Partner with Engineering, Clinical Operations, and partner-facing teams to design solutions across distributed clinician networks and multiple integrations
- Define product requirements, success metrics, and evaluation criteria for AI-driven capabilities (intake, triage, personalization), including model tradeoffs and post-launch iteration
- Break down ambiguous problems into clear requirements and drive alignment from concept through launch
**Cross-Functional Leadership:**
- Serve as primary product voice with Account Management and enterprise partners, translating strategy into partner-resonant terms
- Communicate vision, tradeoffs, and progress to executives, engineers, and non-technical stakeholders
- Mentor other product managers on systems thinking and product craft
**Requirements:**
- 8+ years of product management experience with track record owning consumer-facing products at senior/lead level (Staff, Principal, or equivalent scope)
- Direct experience building consumer products, ideally B2B2C or white-label models where end user and paying customer differ
- Demonstrated systems thinking: designing products spanning multiple stakeholders, technical layers, or partner integrations
- Real, hands-on experience delivering AI-powered products and features (not just using AI tools); ability to discuss tradeoffs, evaluation methods, and production iteration cycles
- Experience navigating tension between enterprise partner requirements and end-user needs in B2B2C, particularly in healthcare or regulated industries; ability to build decision frameworks satisfying compliance, brand, and clinical constraints while serving end consumers
- Outstanding written and verbal communication, moving fluidly between consumer detail and executive strategy
- Track record as builder: comfortable with ambiguity, willing to get hands-on with design, data, or requirements to keep Engineering moving
- Mix of vision and execution: setting compelling multi-year direction and driving week-to-week product decisions
- Strong product sense for consumer experience balanced with operational and technical judgment for B2B2C
- Experience partnering with enterprise or channel partners on product decisions
- Technical fluency across APIs, integration patterns (webhooks, headless architectures, MCP, emerging protocols), and platform product design
- Ability to synthesize input from clinical, engineering, data, and partner stakeholders into clear direction
- Data-driven judgment knowing when qualitative signal outweighs metrics
- High ownership and autonomy; thrives in fast-moving, lean environments
