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Salary: USD 215,000 - 225,000 / annual
Linktree is seeking a Staff Product Marketing Manager, Growth to lead the company's monetization strategy and product marketing vision. This is a highly strategic senior individual contributor role responsible for defining how Linktree's paid products, subscriptions, and revenue ecosystem are positioned, communicated, and brought to market.
You will own the long-term product marketing strategy for Linktree's monetization ecosystem, including subscriptions, add-ons, and future pricing initiatives. You'll develop positioning architecture and messaging strategies that communicate value across user segments, markets, and creator verticals. A key responsibility is establishing the strategic narrative for how Linktree evolves from a free product into a platform users are excited to invest in.
You'll partner closely with Product, Growth, Data, Design, Finance, and Executive Leadership to influence monetization strategy from conception through launch. You'll serve as a strategic thought partner on pricing, packaging, bundling, and monetization decisions—shaping these before products reach market. This includes developing customer segmentation frameworks, willingness-to-pay research, and value-based positioning that inform strategic investment decisions.
You'll define go-to-market strategy for major revenue initiatives across the customer lifecycle, determining launch strategy, audience prioritization, positioning, and success metrics for new subscription offerings. You'll partner with Product and Design to shape how monetization experiences are introduced within the product, using behavioral insights and experimentation to improve conversion without sacrificing customer trust.
You'll own the strategic narrative behind major commercial moments including Black Friday, Cyber Monday, annual subscription campaigns, and global pricing initiatives. You'll develop the strategic story for Linktree's creator ecosystem and monetization platform, partnering with Partnerships and Sales teams to communicate value to external partners.
As one of the most senior individual contributors on the Product Marketing team, you'll raise the bar across the function by creating frameworks, playbooks, and best practices. You'll mentor other product marketers, influence cross-functional leaders without direct authority, and represent Product Marketing in executive discussions.
Linktree is a fast-growing creator platform used by 70+ million people, including major brands like Adidas, TikTok, the UN Environmental Program, the NFL, and Manchester United. The company has offices in London, Los Angeles, Melbourne, and San Francisco, with flexible work arrangements.
REQUIREMENTS:
- 8–12+ years of experience in Product Marketing, Growth Marketing, Strategy, or related roles, with significant experience leading monetization or subscription businesses
- Demonstrated success influencing product strategy, pricing, packaging, or monetization decisions for consumer technology or SaaS products
- Deep understanding of subscription businesses and key metrics including conversion, activation, retention, expansion, ARPU, LTV, and pricing elasticity
- Exceptional strategic thinking with the ability to simplify complex product and business decisions into compelling customer narratives
- Strong executive communication skills with experience influencing senior cross-functional stakeholders
- Experience leading highly ambiguous, cross-functional initiatives without direct authority
- Ability to balance long-term strategic thinking with hands-on execution when needed
- Track record of mentoring teammates and elevating the quality of work across an organization
- Passion for customer insights, experimentation, and using data to inform strategic decisions
