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Harvey is an AI platform transforming legal and professional services through frontier agentic AI, enterprise-grade infrastructure, and deep domain expertise. Founded in 2022 and backed by world-class investors, the company is scaling rapidly and defining a new category in real time.
You will own and execute Harvey's field marketing strategy across Australia and the wider Asia-Pacific region. This is a hands-on role blending tactical execution with strategic planning and operational rigor. You'll lead the planning and delivery of first-party and third-party events, regional activations, and integrated campaigns designed to drive pipeline, lead generation, and revenue impact.
Key responsibilities include:
- Develop and execute a regional field marketing strategy across Australia and APAC, aligned with Harvey's revenue goals and brand objectives
- Plan, manage, and deliver a portfolio of events, including industry conferences, client roundtables, webinars, and executive dinners that generate qualified pipeline and accelerate deals
- Partner with Sales, Customer Success, and Partnerships to identify target accounts, align on priorities, and design account-based marketing programs for the region
- Analyze event performance data and market insights to continuously refine strategy, improve ROI, and report results to leadership
- Manage the regional field marketing budget, vendor relationships, and logistics to ensure efficient resource allocation and maximum impact
- Travel regularly across Australia and the wider APAC region to deliver events, meet clients, and support in-market sales activity
You'll work closely with sales leadership, Customer Success, and cross-functional partners across APAC to deepen client relationships and translate field activity into measurable pipeline contribution and revenue. This is a unique opportunity to build out a regional field marketing function at a company redefining how professionals work with AI.
REQUIREMENTS:
- 6+ years of experience in field marketing, event marketing, or demand generation, ideally within B2B technology, SaaS, or professional services
- Proven track record of planning and executing field marketing campaigns that drive lead generation and revenue growth
- Sound commercial acumen, with the judgment to prioritize activity that creates real impact and the discipline to see it through
- Excellent communication and relationship-building skills, with the ability to collaborate across sales, marketing, and executive leadership
- Analytical mindset with experience tracking KPIs such as pipeline contribution, event ROI, and lead conversion
- Willingness and flexibility to travel across the APAC region, including international travel
- Comfort operating in a fast-paced, high-growth environment with the ability to manage multiple projects and competing priorities simultaneously
About Harvey
Legal / Compliance / Risk; AI / Data / Infrastructure — AI platform for legal and professional services work.
