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Salary: CAD 75,000 - 95,000 / annual
Altus Group is seeking a Senior Website Experience & CRO Specialist to manage and optimize their website ecosystem, driving engagement, lead generation, and conversion. This is a hands-on individual contributor role reporting to the Director of Demand Generation.
You will own day-to-day website operations including content publishing, page creation, landing page development, website updates, quality assurance, and stakeholder requests. You'll execute conversion rate optimization (CRO) initiatives, A/B testing programs, and user experience (UX) enhancements to improve engagement and conversion across key audience segments. You'll monitor website performance using Google Analytics 4 (GA4) and other analytics platforms to identify opportunities for improvement, maintain website governance standards ensuring content is accurate, on-brand, accessible, and SEO-friendly, and collaborate with cross-functional teams including Marketing, Product, Design, and external agency partners to deliver website enhancements and support campaign launches.
Key responsibilities include translating website insights and business priorities into actionable recommendations, managing website pages and user journeys to improve customer experience, and delivering high-quality work in a fast-paced marketing environment while managing multiple projects simultaneously.
Altus Group offers a flexible Activity-Based Work model, competitive compensation with incentive and bonus plans, professional development through the Altus Intelligence Academy (150,000+ hours of learning content), and a high-trust, high-performance culture focused on diversity, equity, and inclusion.
REQUIREMENTS:
- Bachelor's degree in Marketing, Digital Marketing, Communications, Web Design, UX, Business, or related field, or equivalent practical experience
- 4+ years of experience in website management, digital experience, CRO, UX, digital marketing, or similar hands-on website role
- Proven experience managing website content through a CMS, including publishing updates, creating web pages and landing pages, and supporting digital marketing campaigns
- Experience leveraging website analytics and performance data to identify opportunities and drive conversion improvements
- Strong knowledge of GA4 and website analytics tools, with ability to interpret data and translate insights into actionable recommendations
- Strong understanding of website optimization, CRO, A/B testing methodologies, UX principles, and digital customer journey best practices
- Advanced CMS experience including content publishing, page management, landing page creation, quality assurance, and website governance
- Working knowledge of Figma, including ability to review designs, wireframes, and digital experience concepts
- Ability to manage multiple projects simultaneously, troubleshoot issues effectively, and deliver high-quality work in fast-paced environment
- Experience with CRO initiatives, A/B testing, UX optimization, and website performance enhancement (preferred)
