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Copado is the leading DevOps platform for Salesforce, helping the world's largest organizations accelerate their Salesforce development lifecycle and digital transformation.
You will develop and execute high-impact marketing programs across the Salesforce ecosystem, partnering closely with Alliances, Product Marketing, Demand Generation, and Sales teams. Your core mission is to bring Copado's joint value proposition with Salesforce to market through compelling "Better Together" narratives and integrated campaigns.
Key Responsibilities:
- Develop and execute integrated partner marketing programs across sell-to, sell-through, and sell-with motions in the Salesforce and broader partner ecosystem
- Own and evolve Copado's Salesforce "Better Together" value proposition and narrative
- Translate alliance priorities into co-branded marketing campaigns, content, and events
- Lead multi-channel campaigns for partner summits, Salesforce World Tours, and Dreamforce
- Partner with cross-functional teams to build enablement assets like battlecards, solution briefs, and campaign kits
- Manage Salesforce-focused webpages, landing pages, newsletters, and communications
- Establish clear workback plans, stakeholder accountability, and execution rhythms
- Align partner marketing activity directly with pipeline generation goals
- Track campaign performance, lead flow, and pipeline contribution for executive updates
You will combine strong Salesforce ecosystem knowledge with hands-on partner marketing experience, moving fluidly between strategy, content development, campaign execution, executive communications, and performance measurement.
Requirements:
- 4–6+ years of experience in B2B partner marketing, ecosystem marketing, or demand generation in SaaS
- Excellent written, verbal, and interpersonal communication skills
- Ability to translate complex tech concepts into executive-ready messaging
- Strong working knowledge of the Salesforce ecosystem, AppExchange, and partner GTM models
- Experience executing co-marketing programs that drive pipeline and revenue
- Proven ability to lead cross-functional initiatives without direct authority
- Deep understanding of marketing performance, funnel metrics, and pipeline reporting
- Proficiency with Salesforce CRM, Pardot/Account Engagement, and project management tools
- Ability to create executive-ready presentations and activation plans for partner summits
- Strong problem-solving skills with a balance of strategic planning and hands-on execution
